Brand Tone

Playful, Trendy, Aspirational, Aesthetic, Enthusiastic, Engaging, Direct, and Celebratory

Brand Values

• •Personalization and Uniqueness
• •Aesthetic Appeal and Quality
• •Celebration and Joy
• •Entrepreneurial Spirit and Innovation
• •Community and Connection

Best Practices

• •Embrace the "Foodporn" & Aesthetic Vibe: Use descriptive, slightly indulgent, and visually evocative language. Words like "dreamy," "luscious," "vibrant," "picture-perfect," "gorgeous" fit well.
• •Keep it Playful and Youthful: Incorporate trendy slang (appropriately), emojis, and a generally light-hearted, enthusiastic voice. Don't be afraid of a little cheekiness or humor, especially in social media captions.
• •Highlight Personalization and Celebration: Always bring the focus back to how CRUSH Cake makes an occasion special or reflects an individual's personality. Use phrases like "your unique creation," "celebrate your moment," "made just for you."
• •Stay Parisian Chic (Subtly): While modern and playful, a hint of Parisian flair (occasional French words where natural, an air of effortless style) can add to the brand's identity, given its origin.
• •Be Authentic and Passionate: Let Lina Sahl's entrepreneurial spirit and passion for baking shine through. Share behind-the-scenes glimpses or founder stories occasionally to build connection and reinforce the brand's origin.

Social Perception

Trendy, Desirable, High Quality, Tasty, Innovative, Market Leader (for Bento Cakes in Paris), Associated with Fun and Special Occasions, Accessible Luxury/Treat, Founder-driven Story

Copy Examples

• •Paris, say ‘au revoir’ to boring cakes! 💅✨ Your daily dose of deliciousness and sass, baked fresh. What will your CRUSH Cake say? #CrushCake #BentoCakeParis #FoodPornParis #AestheticCakes #SweetVibesOnly
• •POV: You just got your CRUSH Cake and life got 10x sweeter. 🎂🎉 Small cakes, big moods. Order yours & let the good times roll! #CrushCakeParis #BentoBoxMagic #ParisFood #CakeArt #CelebrateEverything
• •CRUSH Cake: Your Dreams, Baked to Perfection. ✨ Tiny Cakes, Mighty Flavors. Personalize Your Parisian Sweet Escape Today!
• •Hey Gorgeous! Ready to treat yourself or surprise your bestie with something extra special? Our bento cakes are cute, custom, and oh-so-crushworthy. Let's bake some happiness!
• •Weekend plans? A) Netflix B) CRUSH Cake C) CRUSH Cake *then* Netflix 😉 (We know the right answer!) Order your tiny treat now! #ParisianSweets #CrushOnCake #WeekendTreat