Brand Tone

Trendy, Vibrant, and Accessible

Brand Values

• •Affordability & Accessibility
• •Trendiness & Style
• •Customer Satisfaction & Experience
• •Quality & Craftsmanship
• •Inspiration from India
• •Empowering Women

Best Practices

• •Use Vibrant & Evocative Language: Incorporate words like "quirky," "fun," "sass," "vibrant," "chic," "trendy," and "joyful" consistently across all communications.
• •Highlight Affordability & Value: Regularly mention accessible price points and good value for money, reassuring customers they can be stylish without overspending.
• •Connect with Indian Heritage (Modernly): When referencing traditional designs, frame them in a contemporary context, showcasing how they fit into modern lifestyles and fashion.
• •Focus on Customer Empowerment & Experience: Emphasize how the jewelry helps customers express themselves and feel confident. Maintain a helpful, friendly, and approachable tone in customer interactions.
• •Stay Visually Consistent: Ensure that imagery used alongside copy (on social media, website, ads) reflects the same vibrant, trendy, and youthful energy conveyed in the text.

Social Perception

Customers generally perceive Crunchy Fashion as a source of trendy, affordable fashion jewelry suitable for various occasions, from daily wear to festive events like weddings. The brand is seen as a good option for those looking for Bollywood-inspired or traditional Indian jewelry with a modern twist at accessible price points.

Copy Examples

• •Turn heads without breaking the bank! ✨ Our latest collection of quirky jhumkas adds instant sass to your everyday look. Shop now and own your style! #CrunchyFashion #TrendyJewelry #AffordableGlam
• •Inspired by the vibrant streets of India, designed for the modern you. 💃 Explore our handcrafted Meenakari earrings – a pop of tradition for your contemporary style. #IndianInspired #FashionJewelry #MakeAStatement
• •Wedding season is here! 💖 Find the perfect Haldi ceremony jewels that are as joyful and bright as your special day. Affordable, stunning, and oh-so-Crunchy! #HaldiJewelry #BridalBliss #CrunchyCelebrations
• •Don't just follow trends, set them! 🔥 Our new arrivals are hand-picked to keep you ahead of the style curve. From chic studs to dazzling dangles, discover your next favorite accessory. #StyleSetter #QuirkyIsCool #CrunchyFashionFinds
• •Be bold. Be vibrant. Be you. Crunchy Fashion brings you jewelry that’s all about expressing your unique style with fun and flair. Shine on! #ExpressYourself #FashionAccessories #AffordableLuxury