Brand Tone

Empowering, Educational, and Approachable

Brand Values

• •Education and Empowerment
• •Quality and Expertise
• •Community and Connection
• •Inclusivity and Diversity

Best Practices

• •Lead with Empowerment: Every piece of copy, from product descriptions to social media posts, should aim to uplift and instill confidence in the customer. Use words like "empower," "celebrate," "confidence," and "journey."
• •Educate, Don't Just Sell: Frame marketing content as helpful advice. Instead of just saying "Buy our new oil," try "Discover the 3 ways our new oil can transform your wash day routine." This reinforces the brand's value as an expert resource.
• •Maintain a Personal Touch: Continue using the founder's voice and family-centric content where appropriate (especially on platforms like TikTok and Instagram Stories). This humanizes the brand and builds a stronger connection with the audience.
• •Use Inclusive Language: Always ensure that marketing materials speak to a diverse audience, acknowledging different hair types, textures, and backgrounds, reinforcing their mission to be a "multi-ethnic" resource.
• •Ensure Online Presence is Cohesive and Current: Address the ambiguity of the brand's status. It is crucial to ensure all social media profiles are either actively managed or deactivated. A consistent and up-to-date online presence is vital for building and maintaining customer trust. If the business is active, the "deadpooled" status on data platforms should be addressed if possible.

Social Perception

Based on their online presence, the brand projects an image of a passionate, family-run business dedicated to serving the specific needs of the textured hair community with a strong educational component. The conflicting information about its operational status (active on TikTok vs. "deadpooled" on Tracxn) creates significant ambiguity. This could lead to confusion and a lack of trust among potential new customers. The inactive status of several social media profiles further complicates this perception.

Copy Examples

• •It's not just about adding length, it's about embracing your texture. Our Kinky Curly clip-ins are designed to blend seamlessly, giving you the volume and confidence you deserve. Ready to love your layers? Tap to shop and start your journey to embracing your crown.
• •Struggling with wash day? You're not alone. Crown & Tress Beauty Palace offers educational workshops for parents, teaching you how to manage, maintain, and style textured hair with love and confidence. Join our community and make hair care a beautiful bonding experience. Learn more about our Springfield workshops.
• •Your Hair Has a Story. Let Us Help You Write the Next Chapter. From scalp analysis to personalized hair journey coaching, our experts are here to empower you with the knowledge to achieve your healthiest hair ever. Book your consultation today.
• •Busy week ahead? Our headband wigs are the ultimate life-saver! Effortless, stylish, and always ready to go. Which look is your favorite? #HeadbandWig #ProtectiveStyles #QuickHairstyles #BlackOwnedBusiness
• •When we started Crown & Tress, our mission was simple: to create a space where every person feels empowered by their beauty. It's more than just selling products; it's about sharing knowledge, celebrating our unique hair journeys, and building a community. This week, we're sharing our top 3 tips for winter hair care... [Read More]