Brand Tone

Empowering, Supportive, and Fashion-Forward

Brand Values

• •Quality & Durability
• •Customer Satisfaction & Self-Care
• •Empowerment & Confidence
• •Sustainability
• •Inclusivity & Versatility
• •Ease of Use & Convenience

Best Practices

• •Embrace "Empowerment" Keywords: Consistently use words and phrases that uplift and inspire confidence, such as "empower," "confident," "bold," "beautiful," "strong," "shine," "radiant," "your glory."
• •Focus on "Solution & Support": Frame products as solutions that make life easier and more beautiful, especially acknowledging and supporting those with specific needs like hair loss. Use empathetic and understanding language.
• •Maintain a "Regal yet Approachable" Voice: While the "crown" an "glory" evoke royalty, the overall tone should remain friendly, inclusive, and community-oriented ("Join our Tribe," "we're here for you"). Avoid overly formal or distant language.
• •Highlight "Quality & Sensorial Experience": Emphasize the tangible benefits like "soft," "stretchy," "comfortable," "no-slip," "premium fabric," allowing customers to almost feel the product through the words.
• •Stay "Visually Descriptive & Style-Focused": Since it's a fashion accessory, use language that paints a picture of style, versatility, and how the wraps can enhance an outfit or look. Encourage self-expression through style.

Social Perception

Crownned is generally perceived very positively by its customers. Customers love the quality, comfort, softness, and stretchiness of the headwraps. The no-slip feature is a significant plus for many. Many users, especially those dealing with hair loss or in "awkward hair phases," express that the wraps make them feel beautiful, confident, and stylish. Seen as a fashionable accessory that can elevate an outfit and is suitable for various occasions. Customers appreciate the product quality for the price and often report positive customer service experiences. The term "tribe" and active social media engagement foster a sense of belonging. For some, the wraps are more than just accessories; they are practical solutions for managing hair or hair loss comfortably and stylishly.

Copy Examples

• •Headline: Reign in Your Style. Effortlessly. Body: Your days of sacrificing style for convenience are over. Our luxurious headwraps are designed for the queen you are – offering a flawless, no-slip fit that crowns your look with confidence. Walk tall, feel beautiful. #CrownYourGlory
• •Headline: More Than a Wrap, It's a Statement. Body: Feel the soft embrace of our premium jersey wraps and transform your day. Whether it's a bold print or a chic neutral, each Crownned piece is a reminder of your unique strength and beauty. Wear your crown with pride.
• •Headline: Bad Hair Day? We Don't Know Her. Body: With Crownned, every day is a good hair day. Our easy-to-style, incredibly comfortable wraps are your secret weapon for instant chic. From slip-on turbans for busy mornings to elegant wraps for special nights – feel empowered, effortlessly.
• •Headline: Your Beauty, Your Rules, Your Crown. Body: We believe every woman deserves to feel radiant. Our collection is crafted with love, quality materials, and you in mind – supporting you through every hair journey with style that speaks volumes. Discover the wrap that lets your confidence shine.
• •Headline: Join the Crownned Tribe: Where Style Meets Empowerment. Body: It's not just about looking good, it's about feeling unstoppable. Our community celebrates the beauty and strength of every woman. Find your perfect wrap, share your style, and step into your power. #CrownnedAndConfident