Brand Tone

empowering, luxurious, and confident

Brand Values

• •Quality and Excellence
• •Empowerment and Confidence
• •Customer-Centricity
• •Authenticity

Best Practices

• •Use Empowering Language: Consistently use words and phrases that inspire confidence and self-assurance, such as "elevate," "bold," "unleash," "command," and "powerful."
• •Maintain a Luxurious Feel: Ensure all visual and written content reflects the high quality of the products. Use professional photography and a sophisticated, clean design in all communications.
• •Focus on the "Why": Beyond describing the product, communicate the feeling and transformation it provides. The copy should not just sell a wig but the confidence that comes with it.
• •Be Direct and Informative: When it comes to product details, policies, and instructions, the tone should be clear, direct, and professional to build trust and manage customer expectations effectively.
• •Engage with a Royal Narrative: Use metaphors and language related to royalty, such as "crown," "queen," "reign," and "throne," to reinforce the brand's name and its message of self-worth and empowerment.

Social Perception

The brand is perceived as a high-end provider of quality hair products, appealing to a niche audience who values quality and invests in self-expression and confidence-building. It maintains a professional, reliable, and trustworthy image through consistent and polished online presence.

Copy Examples

• •Introducing The Audacity Collection. Because your confidence should be as flawless as your hair. Discover our new line of Vietnamese Straight extensions and command every room you enter. #CrownHerEgo
• •Let your hair do the talking. Our Cambodian Luxe Wave gives you the volume and texture to express your boldest self. Tap to shop and unleash your inner queen. #LuxuryWigs #ConfidenceIsKey
• •Your Crown Awaits. Experience the luxury of raw hair extensions and custom wigs, crafted for the woman who is unapologetically herself. Elevate your style with Crown Her Ego.
• •Don't Just Turn Heads, Make a Statement.
• •Self-love is the best love. And the right crown is the perfect accessory. Our wigs are more than just hair; they are a celebration of you. #CrownHerEgo #BeBold