Brand Tone

Whimsical, Erudite, and Passionate

Brand Values

• •Artistry and Creativity
• •Handmade Quality
• •Ethical Practices
• •Community and Accessibility

Best Practices

• •Lead with Story: Always connect the product back to its inspiration. Whether it's a character, a place, or a concept from a book, that narrative is the brand's strongest unique selling proposition.
• •Use Evocative Language: Employ sensory and descriptive words that align with the themes. Use words like 'shimmering,' 'ethereal,' 'ancient,' 'earthy,' 'spicy,' and 'luminous' to paint a picture for the customer.
• •Emphasize the 'Handmade' Value: Regularly use phrases like 'small-batch,' 'hand-blended in Glasgow,' and 'crafted with care' to reinforce the brand's commitment to quality and artisanal production.
• •Maintain an Accessible & Passionate Voice: Write as a knowledgeable fan sharing something they love, not a faceless corporation. Be open to engaging in discussions about the inspirations behind the products, just as the owner does on platforms like Reddit.
• •Clearly State Ethical Values: In product descriptions, FAQs, and about pages, consistently mention that products are vegan, cruelty-free, and ethically sourced. This is a key decision-making factor for a significant portion of the target audience.

Social Perception

Highly praised within the indie makeup and perfume community for its unique, high-quality, and richly pigmented products, exceptional customer service, and engaging literary/mythological themes, attracting a dedicated 'nerdy' audience.

Copy Examples

• •Unseal the ancient library. Our new 'Forbidden Joys' collection is here. Inspired by whispered tales and forgotten grimoires, each pigment is a story waiting to be told. From the shimmering duochrome of 'Petrochemical Sheen' to the deep matte of 'A Bushel of Wheat', which chapter will you wear first? Explore the collection. Link in bio.
• •The stars align for a brief moment. For a limited time, journey through 'A High, Lonely Place' with 20% off all eyeshadows in the collection. Hand-blended in our Glasgow workshop, these shades are crafted to capture the light of distant galaxies. Your adventure awaits.
• •CHA(risma): A captivating magenta with a dazzling blue shift. Perfect for your party's face, this shade is guaranteed to help you pass any persuasion check. Hand-blended and pigment-rich for a look that's nothing short of legendary. Vegan and cruelty-free.
• •Tired of the same old story? Crow & Pebble crafts handmade cosmetics inspired by the myths, legends, and literature you love. From the desolate beauty of 'Dune' to the heroic quests of 'Adventures', our small-batch pigments and perfumes are made for the main character: you. Discover your new favorite chapter in Glasgow, Scotland.
• •Venture Forth. Handcrafted cosmetics inspired by folklore and fantasy. Every shade tells a story. What will yours be?