Tono de Marca

Artisanal, Passionate, and Community-Focused. The brand communicates with a voice that is both knowledgeable and approachable, blending the persona of a skilled craftsman with that of a friendly neighbor.

Valores de Marca

• •Quality
• •Craftsmanship
• •Community
• •Service

Mejores Prácticas

• •Lead with Passion: Every piece of copy, whether about a product or the process, should reflect a genuine love for coffee. Use evocative and sensory language (e.g., "aromatic," "rich," "velvety," "bright") to share that passion with the customer.
• •Balance Expertise with Accessibility: Share knowledgeable details about sourcing, tasting notes, and roasting, but always explain them in a simple, welcoming way. Avoid overly technical jargon unless it's explained, ensuring all customers, from connoisseurs to newcomers, feel included.
• •Champion the Community: Regularly mention and tag local partners, events, and landmarks in Flower Mound and the DFW area. This reinforces the brand's identity as a local business and builds a loyal community following.
• •Tell the Story Behind the Bean: For each single-origin coffee, briefly mention its origin story—the region, the farm, or the unique characteristics. For blends, explain the inspiration behind the name or flavor profile (e.g., Lucha Libre, Sulking Butler Blend). This adds depth and demonstrates a commitment to the entire coffee journey.
• •Maintain a Consistent Visual Voice: Ensure that all photography and graphics align with the established warm, clean, and professional aesthetic. High-quality images of the coffee, the roasting process, and the community enhance and reinforce the artisanal and passionate tone of the written copy.

Percepción Social

High-Quality Local Roaster. The brand is perceived as a go-to source for fresh, high-quality coffee beans in its local area, fitting into the broader "specialty coffee" movement that values transparency, quality, and community connection.

Ejemplos de Copy

• •Meet our new Honduras Santa Rosa. 🇭🇳 With notes of milk chocolate, almond, and citrus, this single-origin bean is the perfect way to brighten your morning. We’ve roasted it in small batches to bring out its absolute best. Ready to taste the care in every cup? Link in bio to get your bag.
• •What’s the secret to great coffee? For us, it’s passion and a little bit of science. Every batch at Cross Timbers is carefully roasted to unlock its unique potential. From the first crack to the final cool-down, we’re obsessed with the details so you can just enjoy a perfect cup. #SmallBatch #CoffeeNerds #CrossTimbersRoastery
• •Welcome the season with our Holy Trinity Blend. A harmonious mix of beans from three continents, it’s our tribute to crisp mornings and warm conversations. Rich, smooth, and full-bodied—it’s the cup you’ve been waiting for. Shop the taste of the season.
• •Coffee and community just go together. We're thrilled to be fueling the talented team at [Local Bakery/Business Name] this month! Swing by their shop to grab a delicious pastry and a cup of our signature Swift Creek Blend. Supporting local tastes better.
• •Tired of mediocre coffee? You deserve better. At Cross Timbers Roastery, we obsess over every detail, from sourcing the finest beans to roasting them to perfection right here in Flower Mound. Taste the difference that passion makes. Order online for local pickup or delivery.