Brand Tone

Authentic, Transparent, Educational, Informative, Passionate, Engaging, Down-to-Earth, Relatable, Community-Oriented, Respectful

Brand Values

• •Bison Conservation
• •Regenerative Agriculture & Land Stewardship
• •Education
• •High-Quality Products
• •Authenticity & Transparency
• •Family
• •Animal Welfare

Best Practices

• •Speak from the Heart: Let genuine passion for bison, the land, and the lifestyle shine through. Authenticity is key.
• •Educate, Don't Just Sell: Frame information in an educational context. Explain the "why" behind your practices (e.g., why regenerative agriculture benefits the bison and the consumer).
• •Be Transparent and Honest: Don't shy away from discussing challenges or the complexities of ranching. This builds trust and relatability.
• •Use Relatable Language: While knowledgeable, avoid overly technical jargon unless explained. Keep the tone conversational and approachable, like Dusty in his videos.
• •Show, Don't Just Tell: Incorporate storytelling and vivid descriptions that bring the ranching experience to life, even in text. Referencing specific animals or ranch events can strengthen this.

Social Perception

Cross Timbers Bison is widely perceived as a genuine and trustworthy brand. Dusty Baker is seen as a passionate, knowledgeable, and relatable figure. There's a strong appreciation for their commitment to conservation and regenerative agriculture. The public, especially their online followers, has a strong connection with the individual bison, viewing them almost as personalities. They are considered a reliable source of information on bison ranching and an ethical source for bison meat. The transparency in sharing both the positive and negative aspects of ranching is highly valued and builds trust.

Copy Examples

• •Taste the wild purity of Oklahoma. Our bison are raised on regenerative pastures, giving you the most flavorful, nutrient-rich meat that's as good for the land as it is for your family. Experience the Cross Timbers Bison difference.
• •Unlock the Secrets of the Prairie: How Patch Burn Grazing Revitalizes Our Land & Nourishes Our Bison. Join Dusty as he explains this ancient practice and its modern benefits!
• •It's been an incredible journey sharing our ranch life with you all! From watching the sunrise with the herd to navigating the challenges of regenerative farming, your support means the world. What's your favorite Cross Timbers Bison moment? #BisonStrong #RegenerativeRanching #Community
• •More than just a ranch, Cross Timbers Bison is a passion project born from a deep respect for the American bison and a commitment to the land. We're Dusty and Marisa Baker, and since 2018, we've dedicated ourselves to raising these magnificent animals, restoring prairie ecosystems, and sharing our journey of bringing healthy, sustainable bison meat from our pastures to your plate.
• •Healthy soil = Happy Bison = Healthy You! 🌱 Watch how we use cover crops to supercharge our pastures and keep our bison thriving naturally. #RegenerativeAg #BisonRanch #SustainableFarming #Oklahoma