Brand Tone

personable, authentic, and passionate

Brand Values

• •Authenticity
• •Customer Satisfaction
• •Quality
• •Confidence
• •Community

Best Practices

• •Stay True to the Founder's Voice: Continue to write copy as if Kelly Fox is speaking directly to her customers. Use "I" and "we" to maintain a personal connection.
• •Incorporate the "Why": Remind the audience of the brand's roots. Weave the story of the family ranch and the passion for the Western lifestyle into product descriptions, social media captions, and email marketing.
• •Emphasize Quality and Timelessness: Use descriptive words that convey durability, care, and classic style, reinforcing the idea that these are investment pieces.
• •Foster a Sense of Community: Pose questions in social media captions, encourage user-generated content (e.g., #MyCrossroadsStyle), and share customer photos to build a loyal following.
• •Maintain Visual Consistency: Ensure all photography and videography align with the rustic, authentic, and modern Western aesthetic established on the website and social media. The visual tone is just as important as the written one.

Social Perception

Customers and the public likely perceive Crossroads Clothing as a genuine and heartfelt business. The personal narrative of the founder, combined with the "one woman show" aspect, creates an image of a small, passion-driven enterprise rather than a large, impersonal corporation. This likely resonates well with consumers who value supporting small businesses and appreciate authenticity. The focus on "modern, modest, western inspired fashion" carves out a specific niche, attracting a loyal following that shares these aesthetic and lifestyle values. The inclusion of extended sizes would also contribute to a positive perception of inclusivity and body positivity.

Copy Examples

• •(Instagram Post): (Image of a woman in a Crossroads dress on a ranch at sunset) "From the pasture to the party. Our timeless pieces are designed for the woman who does it all. ✨ #CrossroadsStyle #ModernWestern #RanchLife"
• •(Website Banner): "More than just clothes. It's a lifestyle. Discover authentic, Western-inspired fashion designed to make you feel confident and beautiful. [Shop Now]"
• •(Facebook Ad): "Tired of the same old styles? Embrace your roots with Crossroads Clothing. We offer modern, modest, Western fashion, curated with love from our family ranch to your closet. ❤️"
• •(Product Description - The Aspen Jacket): "Wrap yourself in the warmth and style of the heartland. The Aspen Jacket isn't just an outerwear piece; it's a statement of timeless, rugged elegance. Built for crisp mornings and cool evenings, it's the perfect companion for all your adventures."
• •(Email Newsletter Subject): "A Note from the Ranch + Our Newest Arrivals!"