Brand Tone

Energetic and Fun, Inclusive and All-Ages, Community-Oriented, Approachable and Friendly, Innovative and Ambitious

Brand Values

• •Fun and Enjoyment: Creating a product that brings joy and entertainment is central.
• •Connection and Togetherness: Making memories with friends and family, and getting people to interact offline.
• •Activity and Health: Promoting an active lifestyle and getting people, especially children, off screens. They tie physical activity to mental well-being.
• •Inclusivity: Designing a game that can be played by people of all ages and abilities.
• •Innovation: Creating unique and engaging games.
• •Quality (evolving): While there were some initial concerns, the brand shows a commitment to improving product quality and customer satisfaction.
• •Community Building: Actively fostering a community around the game through social media and events.

Best Practices

• •Keep it Energetic and Positive: Use active verbs, exclamation points (judiciously), and enthusiastic language. Focus on the joy and excitement of playing.
• •Emphasize Inclusivity: Regularly mention "all ages," "all skill levels," and "family fun." Showcase diverse groups of people playing in visuals.
• •Highlight Connection: Talk about making memories, bringing friends and family together, and the social aspect of the game. Use words like "together," "community," "share."
• •Stay Authentic and Approachable: Use a conversational style. Share the founders' story and customer experiences to build a human connection. Avoid overly corporate or technical jargon.
• •Focus on the "Why": Beyond the game itself, communicate the benefits – getting active, reducing screen time, mental well-being, and the pure fun of playing. This aligns with their value of promoting a healthy, active lifestyle.

Social Perception

Positive: Generally, CROSSNET is perceived as a fun, engaging, and innovative game that's great for social gatherings, families, and outdoor activities. Many customers highlight how it brought people together, especially during the pandemic. It's recognized as a unique concept combining familiar games into something new. Widely seen as a game that all ages can enjoy. Appreciated for getting people moving and playing outdoors.

Copy Examples

• •Headline: Unleash the Fun! CROSSNET: Your All-Ages, Any-Surface Game Day. Body: Tired of the same old backyard games? Spike your fun with CROSSNET! Easy to set up on grass, sand, or even indoors, it’s the four-square volleyball mashup that gets everyone moving and laughing. Perfect for family BBQs, beach days, or just a new way to play. Get ready to make some memories! #CROSSNET #FourSquareVolleyball #OutdoorFun
• •Headline: More Play, Less Screen. Memories Made Offline with CROSSNET. Body: Remember the joy of playing outside? CROSSNET brings that feeling back! It’s the game that connects generations, from kids to grandparents. Simple rules, endless laughter, and a healthy dose of friendly competition. Let's bring back real-life play. #PlayOutside #FamilyGame #ActiveLifestyle #CROSSNETFun
• •Headline: CROSSNET: Not Just a Game, It’s a Global Movement! 🚀 Body: From a backyard idea to over 1 million players worldwide, CROSSNET is changing the way we play! Join the community and discover why everyone’s hooked on the world’s first four-square volleyball game. Adjustable heights, easy setup, and non-stop action. Are you in? #NextGlobalSport #CROSSNETCommunity #GetInTheGame
• •Headline: Beach Day? Park Hang? BBQ? Don’t Forget the CROSSNET! Body: Be the hero of every hangout! CROSSNET packs up easy and sets up in minutes for instant fun wherever you go. Whether you're a volleyball pro or a total newbie, you'll be hooked. It's not just a game; it's an invitation to play. #BackyardGames #BeachVolleyball #TailgateFun #CROSSNETEverywhere
• •Headline: Level Up Your PE Class & Backyard! CROSSNET: Fun, Active, Engaging. Body: Trusted by over 10,000 schools, CROSSNET is the ultimate game for getting kids active and developing hand-eye coordination. It’s the fresh, exciting way to play that students (and families!) can’t get enough of. Easy to learn, fun for all skill levels! #PhysEd #SchoolSports #ActiveKids #CROSSNET