Brand Tone

approachable, passionate, community-focused, transparent, and authentic

Brand Values

• •Craftsmanship and Quality
• •Community and Connection
• •Passion and Authenticity
• •Generosity and Social Responsibility
• •Empowerment and Education

Best Practices

• •Speak as a Maker, to a Maker: Always use the language of the community. Talk about tools, techniques, and the shared joy of creating. Avoid overly corporate jargon. This maintains the brand's authentic, peer-to-peer feel.
• •Be Transparent and Honest: Continue sharing the journey, including the ups and downs. This has been a key part of building trust and a loyal community. If there's a delay in orders or a break in content, communicate it openly.
• •Center the Community: Use the #CrossCutCrew hashtag, feature customer projects (with permission), and run community-building activities like giveaways. This reinforces the value of connection and makes the audience feel like part of the brand.
• •Lead with Passion and Purpose: Remind the audience of the "why" behind the brand – the love for the craft and the desire to give back through initiatives like the Miracle Maker blanks. This elevates the brand beyond just a transactional business.
• •Educate and Empower: Consistently provide value beyond just the products. Whether it's a blog post, a quick tip on Instagram, or a detailed YouTube tutorial, offering knowledge reinforces the brand's position as a trusted resource in the woodworking space.

Social Perception

Cross Cut Creations is perceived as a genuine and respected member of the online woodworking and pen-turning community. Customers and collaborators highly value the product quality. The brand's transparency fosters loyalty, positioning it not just as a supplier but as a fellow enthusiast contributing to the shared passion of the craft.

Copy Examples

• •Swirls of deep ocean blue and shimmering gold have arrived. Introducing the 'Neptune's Gold' collection. Every blank is hand-poured with passion, ensuring your next project isn't just a pen, but a piece of art. Ready to create something legendary? Tap the link in our bio to shop the new collection. #CrossCutCreations #PenTurning #ResinArt #WoodworkingCommunity #DIY
• •Turn a pen, make a difference. Every time you choose a 'Miracle Maker' blank for your project, we donate $1 to Akron Children's Hospital. Craft with purpose and join us in supporting a great cause. Beautiful blanks, for a beautiful cause. Learn more: [Link to Website]
• •Subject: Avoid this common mistake on your table saw. We've all been there—a moment of distraction that leads to a close call. I recently had a kickback scare in the shop and it was a serious wake-up call. I wrote down what happened and how to prevent it, so we can all stay safer in our workshops. Read the full story on the blog. Stay safe and happy making! [Link to Blog Post]
• •From a simple block of resin to a stunning, finished pen. In this tutorial, I'm walking you through the entire process, sharing my best tips for getting that glass-like finish. Grab your tools and let's make something awesome together! What are you turning this week? Let me know in the comments! #PenMaking #Woodturning #HowTo #DIYProject #CrossCutCrew
• •Your project deserves the best. At Cross Cut Creations, we're makers just like you. We pour our passion for the craft into every resin blank we create, so you can turn with confidence and style. From our workshop to yours. Discover materials that inspire. Shop Now: [Link to Website]