Brand Tone

Artisanal & Handcrafted, Heritage & Timeless, Quality-Focused & Premium, Elegant & Aesthetic, Authentic & American-Made

Brand Values

• •Craftsmanship: Dedication to traditional pewtersmithing techniques and skilled artisanship.
• •Quality: Commitment to using the finest, durable, lead-free, and food-safe materials.
• •Heritage: Creating products with timeless appeal meant to be passed down through generations.
• •Artistic Integrity: Designing unique and aesthetically pleasing items that are also functional.
• •American Made: Supporting local artisanship and manufacturing in the USA.
• •Customer Connection: Creating products with meaning and purpose that bring beauty and authenticity to homes.

Best Practices

• •Emphasize Craftsmanship: Consistently use words like "handcrafted," "artisan-made," "hand-cast," and "meticulously finished" to reinforce the handmade quality.
• •Highlight Heritage and Timelessness: Incorporate phrases such as "heirloom quality," "generations to come," "timeless design," and references to the brand's history to build a sense of enduring value.
• •Focus on Quality Materials: Regularly mention "finest American pewter," "lead-free," and "food-safe" to assure customers of the product's safety and premium nature.
• •Evoke Beauty and Functionality: Use descriptive language that appeals to both the aesthetic ("elegant," "beautifully detailed," "artistic") and practical ("functional," "accurate measurements," "durable") aspects of the products.
• •Maintain an Authentic Voice: Tell the story of the brand and its Oregon roots. Share the passion behind the products and the vision of creating items with "meaning and purpose." Avoid overly trendy or casual language that would conflict with the established tone of quality and heritage.

Social Perception

High-Quality and Durable, Beautiful and Unique, Gift-Worthy and Special, Functional Art, Trusted

Copy Examples

• •Headline: Crosby & Taylor: Crafting Tomorrow's Heirlooms, Today. Body: "Experience the enduring beauty of handcrafted American pewter. Each Crosby & Taylor piece is a testament to timeless design and meticulous artisanship, destined to be treasured for generations."
• •Product Description (e.g., Measuring Spoons): "Measure your moments with artistry. Our [Pattern Name] pewter measuring spoons are hand-cast in Oregon from food-safe, lead-free pewter, offering perfect balance, pleasing weight, and a touch of elegance to your kitchen rituals. More than a tool, it's an heirloom in the making."
• •Social Media Post: "From our Oregon studio to your home, every Crosby & Taylor creation is infused with passion and precision. Discover the art of pewter and bring a legacy of American craftsmanship into your life. #CrosbyandTaylor #HandmadePewter #AmericanArtisan #HeirloomQuality #TheBarringtonGarage"
• •About Us Snippet: "Since 1986, Crosby & Taylor has been synonymous with exceptional pewterware. We honor traditional craftsmanship while creating functional art that celebrates daily life and special occasions. Each piece tells a story of American heritage and dedication to quality."
• •Email Subject Line: An Invitation to Enduring Elegance: Explore Crosby & Taylor Pewter. Body Teaser: "Discover handcrafted pewter gifts and kitchenware that blend timeless beauty with everyday utility. Made with passion in the USA."