Brand Tone

Friendly, Passionate, and Artisanal

Brand Values

• •Family & Heritage
• •Craftsmanship & Quality
• •Creativity & Personalization
• •Community Engagement

Best Practices

• •Lead with the "Why": Always connect the product back to the brand's core values. Start descriptions and posts with the inspiration, the passion, or the family story behind the craft.
• •Embrace the "We": Consistently use "we" and "our family" in your copy. This reinforces the multi-generational, team-based nature of the brand and creates a personal connection with the audience.
• •Highlight the Craft: Use descriptive, sensory words that convey the artistry of sandblasting. Terms like "meticulously engraved," "handcrafted," "exquisite detail," and "delicate touch" elevate the product beyond a simple item to a piece of art.
• •Maintain a Warm and Approachable Tone: Use emojis where appropriate (like ✨, ❤️, 😊) and a friendly, conversational style. Ask questions in social media captions to encourage engagement and make your audience feel like part of the community.
• •Showcase Community Involvement: Regularly post about market appearances, collaborations, and local events. This grounds the brand in a real-world community, building trust and demonstrating its value of engagement.

Social Perception

Positive, as a unique, authentic, family-owned small business creating beautiful, specialized products with trust and credibility, often recognized at local events.

Copy Examples

• •✨ From our family to yours, we're so excited to share our latest creation! ✨ Inspired by the Celtic knots found at the Highland Games, this new sandblasted Glencairn glass is a tribute to heritage and fine craftsmanship. Each line is carefully etched to make your next sip feel like a celebration. Sláinte! #CrosbyGirlsCrafts #SandblastedGlass #WhiskyGlass #HandmadeWithLove #FamilyBusiness
• •Looking for a gift that truly stands out? A gift from Crosby Girls Crafts is more than just a glass—it's a personalized piece of art. From custom monograms to unique floral designs, we lovingly sandblast every piece by hand. Perfect for weddings, birthdays, or just because. Support three generations of craftswomen and give a gift they'll cherish forever. Shop now!
• •Immortalize your furry friend on a beautiful, hand-etched pint glass. At Crosby Girls Crafts, we know how much your pets mean to you, and we pour that same love and a keen eye for detail into every custom portrait. Simply upload a photo, and we'll transform it into a stunning piece of sandblasted art that captures their unique personality. It’s the perfect way to honor your best friend or create an unforgettable gift for the animal lover in your life.
• •A Little Sparkle From the Crosby Girls ✨
• •Thank you so much for your kind words! We're so happy to hear you love your custom glass. It was a joy to make, and knowing it has found a happy home makes it all worthwhile for our family. Cheers! ❤️