Brand Tone

authentic, mindful, serene, personal, grounded, educational, evocative, calm confidence, approachable expertise

Brand Values

• •Sustainability & Environmental Respect
• •Transparency
• •Natural and Ethical Sourcing
• •Handcrafted Quality
• •Giving Back

Best Practices

• •Always connect the product back to the core values of sustainability, nature, and transparency. Start with the story or the inspiration behind a scent before listing its features.
• •Describe how a product feels, not just what it is. Use words that evoke tranquility, nature, and mindfulness (e.g., "grounding," "sun-drenched," "serene," "earthy resin").
• •Write as if the founder is speaking directly to the customer. Use "I" and "we" to foster a sense of connection and share the brand's journey and passion.
• •When explaining the benefits of natural products, do so in a helpful, informative way rather than an alarming one.
• •Regularly mention that products are "hand-blended in Portland, OR" and created in "small batches." This reinforces the brand's artisanal quality and distinguishes it from mass-produced competitors.

Social Perception

high-quality, trustworthy, aesthetically pleasing niche fragrance brand, unique and long-lasting scents, sustainable principles, clean, women-owned business, founder-led, passion-driven, thoughtful alternative to mass-market brands with toxic ingredients

Copy Examples

• •Introducing ‘Solstice.’ Inspired by long summer days and the golden hour glow. We hand-poured notes of sun-drenched citrus, warm amber, and a hint of sandalwood to capture the feeling of stillness and light. Crafted in small batches with 100% natural soy wax and ethically sourced botanicals. Let your space tell a new story.
• •More than a scent. A ritual. Our Hair Perfume is a mist of calm for days-old hair and a mood-lifter for your aura. Made with all-natural oils, it refreshes your locks and your spirit without synthetics. Because what you breathe should be as clean as what you put on your skin.
• •Scent without sacrifice. At Crosby Elements, we believe in kindness to the planet. That’s why our naturally-derived fragrances come in minimal-waste packaging with refillable options. Experience scents inspired by nature, created to protect it. Discover your new favorite.
• •An exotic blend of forest foliage, earthy resins, and citrusy woods. Key notes of Copaiba Balsam, Palo Santo, and Cypress create a grounding and complex aroma that connects you to the earth. Each bottle contains a proprietary blend of essential oils, absolutes, and botanical extracts. No synthetics. No compromises. Just pure, story-driven scent.
• •Subject: A note on nuance... and what's new. Body: "Nature is a beautiful, imperfect masterpiece. At Crosby Elements, we embrace the subtle shifts in each batch of our handcrafted scents—it's the beauty of working with ingredients grown from the earth. This month, we're celebrating those nuances with the return of a beloved favorite..."