Brand Tone

Friendly, Approachable, Inclusive, Body-Positive, Helpful, Informative, Enthusiastic, Trendy, Proudly Midwest/Cleveland-Connected

Brand Values

• •Inclusivity
• •Confidence-Building
• •Comfort and Style
• •Customer Connection
• •Authenticity

Best Practices

• •Always Prioritize Inclusivity in Language and Imagery: Consistently mention the S-3X size range. Use phrases like "for every body," "all shapes and sizes." Ensure visuals (if applicable with copy) reflect this diversity.
• •Keep it Friendly and Conversational: Use contractions, emojis where appropriate (especially on social media), and address the audience directly (e.g., "you," "your"). Avoid overly formal or technical jargon. Ask questions to encourage engagement.
• •Highlight Benefits with a Positive Spin: Focus on how the clothes will make the customer *feel* (e.g., "confident," "comfortable," "fabulous") rather than just listing features. Connect product features to solutions (e.g., "stretchy denim for all-day comfort").
• •Inject Enthusiasm and Authenticity: Use positive adjectives and exclamation points (sparingly but effectively). Share snippets of the brand story or Midwest connection when relevant to build a more personal connection.
• •Clear Calls to Action: Whether it's "Shop Now," "Learn More," "DM us," or "Use Code," make it easy and inviting for the customer to take the next step. Reinforce the positive feeling they can expect (e.g., "Shop now and find your new favorite!").

Social Perception

Positive, Welcoming, Size-Inclusive Advocate, Relatable

Copy Examples

• •Facebook Post (New Arrival - Plus Size Friendly): Hey Cleveland fashion lovers (and our friends everywhere!) 👋 Get ready to feel AMAZING! ✨ Our new [Item Name, e.g., 'Sunshine Daydream Maxi Dress'] just dropped, and yes, it comes in our full inclusive range S-3X! Made with [Material, e.g., a soft, flowy fabric] and designed to flatter every body, this is the dress you'll want to live in. Because finding your perfect fit should always make you smile! Shop it now: [Link] #CrookedRiverBoutique #MidwestStyle #InclusiveFashion #BodyPositive #ClevelandBoutique #FeelGoodFashion
• •TikTok Video Caption (Styling a Versatile Piece): From coffee run ☕ to girls' night out 💃! Our [Item Name, e.g., 'City Chic Jumpsuit'] is your new BFF. Super comfy, effortlessly stylish, and yup – available in S-3X so everyone can rock it! How would you style it? Show us! 👇 #GRWM #StyleHack #VersatileFashion #InclusiveSizing #CrookedRiverStyle #BoutiqueFinds #[RelevantTrendHashtag]
• •Product Description (Focus on Comfort & Confidence): Meet your new favorite [Item Type, e.g., jeans]: The [Product Name, e.g., 'Good Vibes Only Distressed Denim']! We get it – you want jeans that look incredible *and* feel like a dream. Crafted from our signature stretchy denim with just the right amount of flattering tummy control, these beauties are designed to hug your curves and boost your confidence, no matter your shape or size (S-3X, always!). Pair them with your favorite tee for a casual day or dress them up with heels. Get ready to conquer your day feeling fabulous! #JudyBlueStyle #ComfortIsKey #ConfidenceBooster #ShopSmall
• •Instagram Story (Interactive - Behind the Scenes/Brand Story Snippet): (Image: A scenic shot of the Cuyahoga River or a Cleveland landmark, subtly watermarked with their logo) Ever wonder where 'Crooked River' comes from? 🤔 It’s a little piece of our Cleveland heart! ❤️ Inspired by our Midwest roots and the winding Cuyahoga River, we wanted a name that felt like home. Just like the river, style should flow and adapt, making everyone feel good along the way! What reminds you of home? Tell us below! #BrandStory #ClevelandProud #MidwestCharm #CrookedRiverBoutique #MoreThanJustClothes
• •Email Newsletter Subject Line & Snippet (Sale Promotion): Subject: 🎉 Sizes S-3X Mean EVERYONE Gets a Treat! 🎉 Our [Sale Name, e.g., 'Feel-Good Fashion'] Event is ON! Snippet: Hey gorgeous! Ready to refresh your wardrobe with styles that make you shine? At Crooked River Boutique, we believe fashion is for every body. That’s why our [Sale Name] event includes amazing deals on pieces you’ll love, all available in our signature inclusive S-3X sizing! Find your new favorite outfit and feel amazing doing it. Happy Shopping!