Brand Tone

Authentic & Passionate, Artisanal & Quality-Focused, Community-Oriented & Grateful, Down-to-Earth & Approachable, Proudly Maine-Rooted

Brand Values

• •Craftsmanship
• •Quality Ingredients
• •Local Sourcing & Community Support
• •Authenticity & Tradition
• •Innovation
• •Giving Back
• •Sustainability

Best Practices

• •Always Emphasize "Handcrafted" and "Artisanal"
• •Tell the Story
• •Highlight "Local" and "Maine"
• •Use Warm, Approachable, and Grateful Language
• •Focus on Quality and Unique Flavors

Social Perception

A producer of high-quality, delicious, and unique artisan cheeses. A passionate, woman-owned local business with a strong connection to its Maine roots and community. An award-winning and recognized name in the artisan cheese world. Authentic and trustworthy. A valued part of the local food scene.

Copy Examples

• •Headline: Taste the Heart of Maine. Our Roots Run as Deep as Our Flavors. Body: From Amy's hands to your table, every wheel of Crooked Face Creamery cheese is a celebration of Maine's rich dairy heritage. Crafted with fresh, local Jersey milk and a passion for authentic flavor, it's more than cheese – it's a piece of our home.
• •Headline: Award-Winning Cheese, Crafted with Passion, Loved by You. Body: We pour our heart into every small batch, using time-honored techniques and the finest local milk. We’re thrilled the experts agree, but our greatest reward is sharing our unique, creamy, and sometimes smoky, creations with you. Discover your new favorite.
• •Headline: It Started with a Crooked Face Cow and a Dream. Body: Our journey is one of dedication to craft, community, and the simple goodness of really, really good cheese. Made with no preservatives, just whole milk and a lot of love, right here in Skowhegan. Come taste the tradition.
• •Headline: Beyond the Cheese Board: Our Smoked Ricotta Steals the Show. Body: Forget everything you thought you knew about ricotta. Our UpNorth Applewood Cold Smoked Ricotta is a game-changer – creamy, savory, and unbelievably versatile. Handcrafted for those who appreciate true artisan quality.
• •Headline: More Than Just Local. It's Our Promise. Body: We believe in our farmers, our community, and the unparalleled quality of Maine ingredients. That’s why every Crooked Face Creamery cheese is a taste of our commitment to supporting local and crafting something truly special, from our hands to yours.