Brand Tone

Playful & Fun, Inclusive & Welcoming, Comfort-Oriented, Expressive & Bold, Casual & Approachable, Trendy & Current

Brand Values

• •Comfort
• •Self-Expression/Individuality
• •Inclusivity
• •Authenticity
• •Fun/Joy
• •Innovation (in comfort and style)

Best Practices

• •Always Circle Back to "Come As You Are": Ensure messaging feels open, accepting, and empowering. Use language that celebrates individuality and diverse expressions of style.
• •Prioritize Playful Positivity: Inject fun and optimism into the copy. Use upbeat language, relevant emojis (on social media), and a generally lighthearted approach, even when discussing product features.
• •Speak the Language of Comfort: Continuously reinforce the core benefit. Use descriptive words that evoke softness, lightness, and ease (e.g., "cloud-like," "walk on air," "effortless").
• •Encourage Interaction and Personalization: Frame copy to invite engagement. Ask questions, prompt users to share their styles, and consistently highlight the customizable aspect with Jibbitz™ charms.
• •Stay Visually Aligned: Ensure the copy complements the vibrant, diverse, and often user-centric imagery that Crocs is known for. The words should enhance the visual story of comfort, fun, and self-expression.

Social Perception

Crocs Colombia is perceived as the official and trustworthy source for authentic Crocs products in the country. The brand is seen as fun, comfortable, and increasingly fashionable, especially among younger demographics and those prioritizing comfort and self-expression. It's associated with casual wear, leisure, and a relaxed lifestyle. The ability to personalize with Jibbitz™ is highly valued and adds to its appeal. There's an understanding that Crocs has a unique aesthetic, and the brand confidently owns this, which resonates well with consumers who appreciate authenticity and breaking norms. The "Come As You Are" message is generally well-received, positioning the brand as inclusive and positive.

Copy Examples

• •Headline (Website Banner/Social Media): "Your Feet Called, They Want This Comfort! 😉" Body: "Step into cloud-like softness with our latest collection. Perfect for your everyday adventures or just chilling out. #CrocsColombia #ComeAsYouAre"
• •Headline (Instagram Post): "New Jibbitz™ Drop! 🚀 Unleash Your Vibe!" Body: "Don't just wear Crocs, make them YOURS. Our new Jibbitz™ charms are here to tell your story, one charm at a time. What will yours say? ✨ #CrocsStyle #Personalize #Jibbitz"
• •Headline (Facebook Ad): "Comfort That Keeps Up With YOU. All Day, Every Day." Body: "From morning errands to evening unwinds, Crocs deliver unbeatable comfort and effortless style. Find your perfect pair at crocs.com.co. You deserve it! #AlwaysComfortable #CrocsLife"
• •Headline (Product Description Snippet): "Boldly You. Unapologetically Comfy." Body: "Make a statement without saying a word. Our Classic Clog in [Color] is all about fearless style and legendary Crocs comfort. Ready to turn heads? #BeBold #CrocsClassic"
• •Headline (Email Subject Line): "Hey You! 👋 Your Next Favorite Pair is Waiting..." Body (Email Snippet): "Come as you are, and find the Crocs that let you shine! Explore fresh arrivals, vibrant colors, and endless ways to personalize your look. Let's find your sole-mate! #CrocsLove #NewCollection"