Brand Tone

Classic & Timeless, Confident & Stylish, Accessible & Lifestyle-Oriented, Slightly Formal/Smart Casual, Trustworthy & Established

Brand Values

• •Quality
• •Heritage & Longevity
• •Functionality & Design
• •Confidence
• •International Presence & Versatility

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Classic, Confident, Quality-focused), key messaging pillars, approved vocabulary, and a "do's and don'ts" list for copy.
• •Emphasize Heritage and Quality: Consistently weave in mentions of the brand's long history (since 1947) and commitment to quality materials and craftsmanship in product descriptions, social media, and 'About Us' sections.
• •Use Confident and Assured Language: Employ words that convey assurance, style, and sophistication. Avoid overly casual slang or overly trendy jargon that might not align with a timeless image.
• •Maintain Visual-Copy Cohesion: Ensure that the imagery used alongside copy reflects the same classic, stylish, and quality-oriented feel. For example, polished product shots and well-dressed models.
• •Train and Align Teams: Ensure all content creators, marketers, and customer service representatives understand and can consistently apply the brand voice across all communication channels, from website copy to social media replies.

Social Perception

Established and Recognized, Good Quality for Price (General Sentiment), Traditional/Classic Appeal, Localized Engagement, Confusion with other "Crocodile" brands

Copy Examples

• •Crocodile: Crafting Confidence Since 1947. Experience the enduring quality and timeless style that has defined us for generations. Shop our latest collection.
• •Invest in Style That Lasts. Discover meticulously designed apparel and leather goods, made with the finest materials for a look that’s both modern and classic.
• •Your Signature Look, Elevated. From boardroom presence to weekend elegance, Crocodile offers the versatile pieces you need to express your confidence.
• •The Legacy of Quality. The Future of Your Style. For over 75 years, Crocodile has been synonymous with exceptional craftsmanship. Wear the heritage.
• •Dress with Intent. Live with Confidence. Our new collection blends contemporary design with the trusted quality you expect. Explore Crocodile today.