Brand Tone

Helpful & Supportive, Friendly & Approachable, Convenient & Simple, Community-Oriented & Proudly Local (Cleveland), Enthusiastic & Positive

Brand Values

• •Family
• •Convenience
• •Quality & Taste
• •Community
• •Simplicity

Best Practices

• •Focus on the "Why": Always circle back to the core mission – helping busy families enjoy easy, delicious meals together. This "why" should infuse all communication.
• •Use Relatable, Everyday Language: Avoid jargon. Speak like a friendly neighbor offering a helpful tip. Keep sentences clear and concise.
• •Emphasize Benefits, Not Just Features: Instead of just saying "pre-measured spices," say "takes the guesswork out of dinner so you have more time for what matters."
• •Incorporate "Cleveland Proud" Subtly (and Authentically): When appropriate, mention the local connection, support for the community, or use local landmarks/references if relevant to a specific campaign, but ensure it feels natural.
• •Show, Don't Just Tell, Simplicity: Use phrases like "dump and go," "just add protein," "ready when you are" to continually reinforce the ease of use. Customer testimonials and user-generated content showing the simple process can be very effective.

Social Perception

Lifesaver for Busy People, Delicious & High Quality, Reliable & Trustworthy, Supportive of Local Business, Innovative & Practical

Copy Examples

• •Headline: Reclaim Your Evenings! Crock’n CLE: Delicious, home-cooked dinners without the fuss. Just dump, set, and enjoy family time. Body: Tired of the 'what's for dinner?' dilemma? Our Cleveland-crafted meal packets are your secret weapon for stress-free weeknights. Explore 30+ delicious recipes!
• •Social Media Post: Cleveland families, we get it! Life’s busy. That’s why we created Crock’n CLE – your shortcut to a hearty, home-cooked meal that everyone will love. Which of our easy crockpot meals is your family's favorite? #CrocknCLE #ClevelandEats #EasyDinners #FamilyMeals #SupportLocalCLE
• •Product Description Snippet (for "Cleveland Pot Pie"): Warm up with a taste of home! Our Cleveland Pot Pie packet brings comfort food to your table with minimal effort. All the flavor, none of the stress – just what your busy family needs.
• •Email Subject Line: Dinner? Done! ✨ Discover Easy & Delicious Meals with Crock’n CLE. Body Teaser: Spend less time in the kitchen and more time making memories. Our crockpot meal packets are designed for busy lives and happy taste buds...
• •Ad Copy for Local Cleveland Audience: Support a local Cleveland business AND solve dinner! Crock’n CLE offers 30+ easy and delicious crockpot meal packets. From Savory Sunday Pot Roast to Kickin' Chicken Chili, we’re making mealtime simple for our CLE community. Find us online or at these local retailers! [Link]