Tono de Marca

Artisanal, Personal, and Eco-conscious

Valores de Marca

• •Artisanal Craftsmanship
• •Uniqueness and Authenticity
• •Local & Small-Scale Production
• •Environmental Respect
• •Passion

Mejores Prácticas

• •Always Tell the Story: Never just describe a product; narrate its creation. Use phrases like "Woven in Provence," "From our workshop to you," or "The story behind these earrings starts with..." to reinforce the artisanal value.
• •Lead with Your Values: Start descriptions and posts by highlighting what matters most. Begin with "Eco-conscious," "Handmade with love," or "A unique French design" to immediately frame the product's worth beyond its physical attributes.
• •Use Sensory and Emotive Language: Words like "magic," "love," "authentic," "refined," and "elegance" are already on the site. Continue using this type of language to create an emotional connection. Describe how the light, soft earrings feel, not just what they are made of.
• •Emphasize "Provence": The location is a powerful brand asset. Consistently mention "Provence" to evoke images of a beautiful, artisanal, and sunny region, adding to the brand's romantic appeal and authenticity.
• •Maintain a Personal Voice: Write as "I," not "we." Statements like "Toutes les réalisations sont faites dans mon atelier" (All creations are made in *my* workshop) create a direct, personal connection between the artisan and the customer. Maintaining this singular, personal voice is crucial for authenticity.

Percepción Social

A potential customer would likely perceive CrochetineArt as a niche, boutique brand run by a single artisan. The professional website design lends credibility, but the absence of social proof (reviews, social media engagement) might deter some buyers who rely on community feedback before purchasing. The brand appears genuine and heartfelt but lacks broad visibility and validation.

Ejemplos de Copy

• •Handcrafted in the heart of Provence, each pair of our 'Elya' earrings is a tiny dream woven with love. Made from eco-friendly cotton and delicate beads, they bring a touch of handmade magic to your everyday style. Discover the art of French crochet. #CrochetineArt #HandmadeJewelry #ArtisanalChic #MadeInFrance #EcoFashion
• •Headline: The Magic of Handmade. The Soul of Provence. Sub-headline: Explore unique, eco-conscious crochet jewelry and tutorials, crafted with passion in our French workshop.
• •More than just a top, it's a piece of Provence. Each stitch of this crochet top is mindfully crafted in our workshop, using sustainable, soft-as-a-breeze cotton. Designed to be as unique as you are, it’s a wearable work of art, made with love and respect for the environment. Embrace the elegance of true artisanal fashion.
• •CrochetineArt was born from a simple idea: to share the magic of handmade creation. From my small workshop in sunny Provence, I design and create every piece with my own two hands. This is slow fashion, rooted in French tradition and a deep respect for our planet. Thank you for supporting a dream and choosing creations made with love.
• •A little bit of French sunshine for your inbox ☀️ New arrivals from Provence!