Brand Tone

Elegant & Sophisticated, Artisanal & Passionate, Inviting & Indulgent, Authentically French (in Vienna)

Brand Values

• •Quality: Repeated emphasis on "premium quality," "finest ingredients" (including organic and regional), and "handcrafted" products.
• •Artistry & Craftsmanship: Viewing patisserie as an art form, with meticulous attention to detail and presentation.
• •Customer Experience: Creating a beautiful, welcoming atmosphere and providing friendly service to ensure a "treat" for every visitor.
• •Passion: Driven by a genuine love for patisserie, as evidenced by the founder's story and the dedication to creating "sublime" tasting experiences.
• •Authenticity: Offering genuine French-inspired patisserie that is recognized for its traditional quality.

Best Practices

• •Use Evocative & Sensory Language: Employ words that appeal to taste, sight, and emotion (e.g., "sublime," "exquisite," "velvety," "radiant," "handcrafted," "passion").
• •Maintain Visual Consistency: Ensure that the language used in copy aligns with the high-quality, elegant imagery that the brand is known for. The words should match the visual promise.
• •Highlight Quality and Craftsmanship: Consistently weave in phrases that speak to the use of premium ingredients, the handmade nature of the products, and the skill involved in their creation.
• •Embody Parisian Elegance with Viennese Warmth: While the inspiration is French, the setting is Viennese. The tone should be sophisticated but also welcoming and inviting, reflecting the charm of both cultures.
• •Tell the Story (Subtly): Reference the passion, the artistry, and the dedication that goes into each product, reinforcing the authenticity and the "labor of love" aspect of the brand. Mentioning the founder's journey or the care in sourcing ingredients can add depth.

Social Perception

Highly Regarded & Popular, A Treat/Indulgence, Authentic & High Quality, Aesthetically Pleasing, Worth the Price, Instagrammable

Copy Examples

• •Headline: Vienna's Sweetest Secret: Unveiled. Body: Step into Crème de la Crème and discover a world where Parisian artistry meets Viennese charm. Each handcrafted pastry is a testament to our passion for the finest ingredients and exquisite taste. Indulge your senses. #PatisseriePerfection #ViennaTreats
• •Headline: More Than Dessert, It's an Experience. Body: At Crème de la Crème, we believe every bite should be a celebration. From our iconic macarons to our decadent tortes, each creation is made with love, precision, and a touch of magic. Visit us and taste the artistry. #LuxuryPatisserie #ViennaCafe #SweetEscape
• •Headline: The Art of Patisserie, Perfected. Body: Witness the delicate dance of flavors and textures in our latest seasonal collection. Handcrafted daily using only the freshest, premium ingredients. Because you deserve the Crème de la Crème. Find your new favorite today. #FrenchPastry #ViennaFoodie #HandmadeDelights
• •Headline: Your Moment of Pure Indulgence Awaits. Body: Escape the everyday and surrender to the allure of authentic French patisserie. Crème de la Crème Vienna offers a symphony of sweet notes, from delicate éclairs to rich chocolate creations. Treat yourself – you’ve earned it. #ViennaIndulgence #ArtisanCakes #CafeCultureVienna
• •Headline: Crafting Sweet Memories, One Masterpiece at a Time. Body: Behind every exquisite pastry at Crème de la Crème is a story of passion, dedication, and the pursuit of perfection. Join us for a coffee and a taste of handcrafted happiness. Now with two locations to delight you! #CremeDeLaCremeVienna #SweetArt #ViennaCoffeeShops