Tono de Marca

Friendly, Passionate, Inspirational, and Personal, blending nerdy humor with spiritual uplift.

Valores de Marca

• •Faith & Fandom Integration
• •Family & Community
• •Quality & Craftsmanship
• •Sustainability
• •Inspiration & Joy

Mejores Prácticas

• •Always Blend the Two Worlds: Every piece of copy should, where possible, reference both the TTRPG/nerd world and the faith/inspirational aspect. Use gaming terms like "quest," "loot," "level up," and "roll for initiative" alongside words like "faith," "inspire," "spirit," and "joy.
• •Maintain a Personal, Family-Run Voice: Use "we" and "our" to reinforce the husband-and-wife team. Sharing personal stories or behind-the-scenes content can strengthen the connection with the audience. The tone should feel like it's coming from a friend in your gaming group.
• •Emphasize Positive & Uplifting Language: The core of the brand is inspirational. Copy should be encouraging, positive, and family-friendly, avoiding cynical or edgy humor to stay true to their mission of making the world "a little brighter.
• •Clearly State Your Values: Regularly and transparently mention the brand's key identifiers: "Christian-owned," "Latino-owned," "family-run," and "sustainably made." This is not just a feature but a core part of the brand's appeal and what makes it unique in a crowded market.
• •Speak the Language of the Community: Demonstrate authentic knowledge of TTRPGs, Middle-earth, Star Wars, and other fandoms. Correctly using niche terminology builds trust and credibility with the target audience, showing that the creators are genuine fans themselves.

Percepción Social

Perceived as a niche brand successfully catering to the specific intersection of TTRPG and Christian communities. Valued for its authenticity as a Latino-owned, family-run business, it attracts a loyal audience pleased with its unique blend of interests and offerings.

Ejemplos de Copy

• •Equip your next adventure with a little bit of faith! ✨ Our new 'Armor of God' enamel pin is crafted to remind you that you're never rolling alone. Perfect for your jacket, dice bag, or quest board. Tap to shop and add this divine boon to your collection!
• •Your character sheet has stats for Strength and Dexterity, but what about Spirit? At Crits and Crafts, we merge epic adventures with inspiring faith. Run by a family of fellow nerds, we craft high-quality gear for your TTRPG sessions. Find your new favorite tee or dice bag today!
• •From our family to yours, thank you for being part of the Crits and Crafts journey! #ttrpg #dndtiktok #smallbusiness #faithandfandom #christiangeek
• •Hey Adventurer, Ready to level up your gear? For a limited time, get 20% off our entire collection of faith-inspired, nerdy goods! Whether you're looking for a new hoodie to keep you cozy during late-night sessions or a tote to carry the Word (and your sourcebooks), we've got you covered. Thanks for being on this epic quest with us. - Jose & Michelle
• •Faith Meets Fandom. Handcrafted with Love, Powered by Geekery. [Shop Now]