Brand Tone

Personal and Story-Driven, Spiritual and Mystical, Empowering and Healing, Community-Focused and Inclusive, Passionate and Creative

Brand Values

• •Meaningful Connection
• •Authenticity and Heritage
• •Resilience and Strength
• •Conscious Living and Intentionality
• •Love, Compassion, and Integrity
• •Creativity and Self-Expression
• •Quality Craftsmanship
• •Community Building

Best Practices

• •Embrace Storytelling: Weave Cristy's personal narrative, cultural inspirations (New Orleans and Guatemala), and the symbolic meaning behind collections into product descriptions, social media, and email marketing.
• •Use "High Vibe" Language: Incorporate words and phrases that evoke spirituality, intention, magic, and connection, such as "soulful," "mystical," "conscious," "empower," "resonate," and "cherished memory."
• •Foster a Sense of Community: Address your audience as part of a special group (e.g., "fellow dreamers," "kindred spirits," "Cali Krewe"). Encourage interaction and sharing of personal stories related to the jewelry.
• •Highlight Emotional Value Over Pure Aesthetics: While the beauty of the jewelry is important, focus on how it makes the wearer *feel* – connected, empowered, resilient, understood, or reminded of something precious.
• •Maintain Authenticity and Warmth: Let Cristy's voice and passion shine through. Write with compassion, integrity, and a genuine desire to connect with and uplift customers. Avoid overly corporate or impersonal language.

Social Perception

Positive Customer Reviews, Strong Community, Respected Local Brand, Unique and Intentional, Associated with New Orleans Culture

Copy Examples

• •Headline: Wear Your Story. Discover Jewelry with Soul. Body: Each Cristy Cali piece is more than an accessory; it's a whisper of heritage, a spark of resilience, and a celebration of your unique journey. Find the design that speaks to your spirit. Call to Action: Explore Collections of Meaning
• •Headline: Unveil Your Inner Magic. Intentional Jewelry for Conscious Living. Body: Connect to the mystic wonders within and around you. Our high-vibe designs, crafted with love and gemstones, are here to elevate your energy and adorn your path. Call to Action: Shop Spiritual Symbols
• •Headline: From New Orleans, With Love. Carry a Piece of its Heart. Body: Inspired by the vibrant spirit and enduring strength of New Orleans, our iconic charms and collections are a tribute to the city we call home. Keep its magic close, wherever you are. Call to Action: Discover NOLA-Inspired Designs
• •Headline: More Than Jewelry. It's a Connection. Body: Join the Cristy Cali Krewe, a community of free spirits and kindred souls. Share your stories, embrace your journey, and wear jewelry that truly resonates with who you are. Call to Action: Become a Cali Krewe Insider
• •Headline: Crafted with Passion, Designed with Purpose. Body: Every curve, every stone, every symbol in a Cristy Cali design is infused with intention and a deep love for the art of jewelry. Experience the difference of pieces made to inspire and connect. Call to Action: Find Your Signature Piece