Brand Tone

Aspirational, serene, and artistic, conveying calm, wanderlust, and appreciation for fine art.

Brand Values

• •Artistic Quality
• •Inspiration and Wanderlust
• •Curation and Exclusivity
• •Personal Connection

Best Practices

• •Use evocative and sensory language to describe scenes and feelings, drawing the audience into the photograph.
• •Maintain a personal yet professional voice by sharing the artist's perspective and stories behind the work, ensuring polished language.
• •Consistently highlight quality and craftsmanship by mentioning museum-quality materials and printing processes to reinforce value and longevity.
• •Inspire and encourage imagination by framing prints as sources of inspiration, memory, and connection to the wider world.
• •Ensure visual and textual cohesion, mirroring the clean, artistic aesthetic of the photography in the design and copy of all marketing materials.

Social Perception

A high-quality, artistic brand perceived as premium, appealing to art lovers and interior design enthusiasts.

Copy Examples

• •Introducing the 'Coastal Dreams' collection. Let the gentle hues of the sea and the serene landscapes transport you. Each fine art print is a window to a moment of tranquility, ready to adorn your walls. Discover your escape.
• •The vibrant streets of Lisbon, captured in a single frame. This museum-quality print brings the warmth and energy of the city into your home. A timeless piece for the modern traveler's heart.
• •Where does your mind wander to? Our latest print from the Amalfi Coast is a daily reminder of sun-drenched days and breathtaking views. #CristinaPyePrints #Wanderlust #FineArtPhotography #WallArt
• •A note from the artist: This month, I'm sharing the stories behind some of my favorite images from my travels in Southeast Asia. I hope they inspire you as much as the journeys inspired me. Explore the collection and find a piece that speaks to you.
• •For a limited time, enjoy complimentary shipping on all orders. It's the perfect opportunity to bring a piece of the world into your space. Curate your own gallery wall with our collection of fine art travel prints.