Brand Tone

Artisanal, Personal, and Rooted in Tradition.

Brand Values

• •Craftsmanship
• •Sustainability & Natural Materials
• •Authenticity & Exclusivity
• •Timelessness

Best Practices

• •Lead with Craftsmanship: Always start with the 'handmade' or 'artisanal' aspect. Use words like 'woven,' 'stitched,' 'crafted,' and 'crocheted' to reinforce the manual process.
• •Emphasize Natural Materials: Consistently mention the specific fibers used (hemp, cotton, linen) and their benefits (breathable, sustainable, comfortable). Connect the materials to a feeling of natural, earthy comfort.
• •Use a Personal and Warm Tone: Write as if the artisan, Cristina, is speaking directly to the customer. Use 'I,' 'we,' and 'you' to create a personal connection. Share the passion behind the work.
• •Tell a Story of Tradition: Frame the products within a larger narrative of Spanish or Valencian heritage. Use words like 'timeless,' 'tradition,' and 'ancestral' to add depth and value beyond the physical product.
• •Balance Tradition with Modern Versatility: While rooted in tradition, showcase the shoes in modern contexts. Highlight their versatility for everything from a beach walk to a wedding, ensuring the brand feels relevant to today's customer.

Social Perception

The public and customer perception of Cristina Lagardera is overwhelmingly positive, centered on authenticity and quality. Customers view the brand as a source of high-quality, special-occasion footwear that offers a unique alternative to mass-produced options. The personalized service and direct interaction with the artisan are highly valued, creating a sense of collaboration and infinite patience in the design process. The brand is perceived as delicate, special, and ideal for meaningful gifts. It is seen as a keeper of tradition, bringing an ancestral craft into the modern day with a romantic and Mediterranean feel.

Copy Examples

• •Headline: Woven by Hand, Designed by Heart. Body: Our Arrels espadrilles are more than just shoes; they are a piece of Valencian tradition. Each pair is slowly crocheted with natural hemp fibers, ensuring they are as breathable as they are beautiful. Feel the difference craftsmanship makes. #LagarderaEspardenyes #HandmadeInSpain #SustainableFashion #ArtisanShoes
• •Headline: Timeless by Nature. Crafted for You. Body: Discover espadrilles made from the earth’s finest fibers. Handmade to order, our shoes are a tribute to slow fashion and enduring style.
• •Product: The Personalized Ibiza Sandal Description: Your story, woven into every stitch. The Ibiza Sandal is our classic design, ready to be made uniquely yours. Choose your colors and let us handcraft a one-of-a-kind pair that will walk with you through your most cherished moments. Because the most special shoes are the ones made just for you.
• •Subject: From My Hands to Your Home Body: Hi, I'm Cristina. When I started Lagardera, I wanted to keep a beautiful tradition alive: the art of handmade espardenyes. Every pair begins with a needle and natural thread, and ends as a unique piece of wearable art. Thank you for supporting craftsmanship and choosing shoes with a soul.
• •Headline: The Perfect Step for Your Special Day. Body: Weddings, communions, or simply a sunlit afternoon. Our handmade espardenyes offer timeless elegance and unmatched comfort. Crafted from natural linen and cotton, they are the perfect companions for life's beautiful celebrations. Explore our collections for brides, guests, and little ones.