Tono de Marca

Aspirational, educational, luxurious, confident, premium, trusted, and exclusive.

Valores de Marca

• •Quality and Longevity
• •Customer Empowerment and Education
• •Exclusivity and Aspiration
• •Meticulous Craftsmanship

Mejores Prácticas

• •Lead with Luxury: Always use elevated and aspirational language. Words like "luxury," "premium," "exclusive," "crafted," and "unparalleled" should be staples in the brand's vocabulary to consistently reinforce its market position.
• •Emphasize Investment Over Expense: Frame purchases not as a cost, but as a long-term investment in quality and confidence. Highlight the durability and longevity of the hair (lasting 1-3 years) to justify the premium price point.
• •Educate to Empower: Consistently integrate educational content. Whether in blog posts, social media captions, or product descriptions, provide valuable tips on hair care, styling, and maintenance. This builds trust and positions the brand as an expert.
• •Use "We" and "Our" to Build Community: Employ collective pronouns to foster a sense of belonging. Phrases like "Join our Insiders Community" or talking about "our hair" create a connection between the brand and the customer, making them feel part of an exclusive circle.
• •Maintain Visual and Textual Cohesion: Ensure that the luxurious tone of the copy is matched by high-quality, professional visuals across all platforms. The elegance described in the text must be reflected in the images and videos to create a believable and cohesive brand experience.

Percepción Social

Positive, driven by user-generated content and reviews, showcasing product versatility, quality, convenience, and high-value features. Users feel beautiful and confident. The brand is perceived as an authority in hair care due to its educational content.

Ejemplos de Copy

• •Elegance isn’t just a look; it's a feeling. Introducing 'The Bellagio' wig, crafted from 100% ethically sourced virgin hair for unparalleled softness and movement. It's not just hair, it's a statement. Unlock your luxe style. #CrissyMarieLuxeHair #LuxuryWigs #VirginHair
• •Insider, your exclusive access starts now. For the next 48 hours, enjoy first choice on our newly arrived HD Lace Frontals before anyone else. Because we believe loyalty deserves the luxury of first-looks. Shop the private collection now. #LuxeInsider #QualityHair
• •Stop replacing your extensions every few months. Invest in quality that lasts. Our raw and virgin hair extensions are designed to endure for up to 3 years with proper care, saving you time and money. Quality hair speaks for itself. Discover the difference. [Shop Now] #HairInvestment #LuxeHair
• •Wondering how to keep your lace closure looking flawless? Pro Tip: Always use a sulfate-free shampoo and handle with care—never pull or scrub aggressively. Treat it like your own. ✨ #HairCareTips #WigMaintenance #CrissyMarieLuxe
• •Crissy Marie Luxe Hair: Where Quality is Uncompromising. Experience the touch, the look, and the longevity of true luxury hair. Your investment in beauty starts here. #LuxuryHair #RawHair