Brand Tone

Friendly and Approachable, Enthusiastic and Playful, Wholesome and Trustworthy, Community-Oriented

Brand Values

• •Quality and Craftsmanship
• •Family and Tradition
• •Customer Satisfaction and Joy
• •Community Support
• •Authenticity

Best Practices

• •Embrace the "Uncle Hoss" Persona: Consistently use a friendly, slightly informal, and enthusiastic voice. Imagine Uncle Hoss himself is sharing the news or describing the product.
• •Highlight "Handcrafted" and "Local": Regularly remind customers of the small-batch, Utah-based, family-run nature of the business. This reinforces quality and community values.
• •Focus on the Joyful Experience: Use words that evoke happiness, indulgence, and the pleasure of sharing. Connect the snack with good times, celebrations, and treating oneself.
• •Be Authentic and Transparent: Share stories about the brand's origins, the family behind it, and the care that goes into making the product. If you're supporting local charities, talk about it.
• •Engage with Your Community: Respond to comments and messages in the brand's friendly tone. Ask questions, run polls, and feature user-generated content to build a sense of belonging.

Social Perception

Positive and Well-Liked, Seen as a Local Gem, Trusted for Dietary Needs (Gluten-Free), Associated with Gifting and Special Occasions

Copy Examples

• •Headline: Taste the Handcrafted Difference! ✨ Body: Forget mass-produced snacks. Uncle Hoss's Crisscross Crunch is lovingly made in small batches, right here in Utah, ensuring every bite is packed with premium flavor. Get your crunch on! #CrisscrossCrunch #HandcraftedGoodness #UtahLocal
• •Headline: The Perfect Gift? It's a Crunch! 🎁 Body: Spoil your friends, family, or clients with a gift they'll truly savor. Our beautifully packaged Crisscross Crunch is a local favorite for a reason – it's simply irresistible! Order your gift boxes today. #GiftIdeas #SpreadTheCrunch #ChocolateLovers
• •Headline: Gluten-Free Never Tasted So Good! 🎉 Body: Who says gluten-free can't be indulgent? Our delicious gluten-free Crisscross Crunch varieties are here to prove them wrong. Pure joy, zero compromise! Find your new favorite flavor. #GlutenFreeSnacks #DeliciouslyGF #CrisscrossCrunchDelivers
• •Headline: From Our Family Kitchen to Yours. ❤️ Body: It all started with Uncle Hoss's cherished recipe and a passion for creating something special. Today, our family is still at the heart of every Crisscross Crunch batch. Taste the tradition! #FamilyRun #MomAndPopShop #MadeWithLove
• •Headline: Fuel Your Fun with Crisscross Crunch! Adventure Awaits! ⛰️ Body: Whether it's a game day, a holiday gathering, or a treat-yourself Tuesday, Crisscross Crunch is the ultimate party mix that gets everyone’s taste buds rockin’! Grab a bag and make some memories. #SnackTime #PartyMix #GetYourCrunchOn #CrisscrossAdventure