Brand Tone

Authentic, Natural, Culturally Rooted (Jamaican Patois), Helpful, Approachable

Brand Values

• •Natural Ingredients & Quality
• •Effectiveness & Problem-Solving
• •Cruelty-Free
• •Customer-Centricity
• •Transparency
• •Cultural Pride/Connection (Jamaican Patois)

Best Practices

• •Infuse Jamaican Patois: Sprinkle phrases like 'cris n curri' (it's all good) naturally.
• •Share the Founder's Story: Emphasize Jalen's personal touch, reinforcing authenticity.
• •Showcase Freshness: Highlight small-batch production and natural ingredients.
• •Educate with a Friendly Vibe: Share tips with an approachable, playful tone.
• •Engage with Warmth: Respond to comments personally, reinforcing the 'Here For You' ethos.

Social Perception

Positive, Trustworthy, Emerging (growing brand with a strong local presence)

Copy Examples

• •Cris n Curri: Handmade with love, straight from Tampa to yuh skin! #CrisNCurriGlow
• •Booyakah Body Butter: Fresh and natural, 'cause yuh skin deserve di best!
• •Roots & Culture Hair Butter: Infused with di goodness of Chebe. Grow strong, grow proud!
• •We have products for everyone, no matter your skin type! #NaturalProducts #EffectiveCare
• •Small batch skincare, handmade with care. It's all good with Cris n Curri!