Brand Tone

Intriguing and Mysterious, Playful and Engaging, Enthusiastic and Passionate, Welcoming and Inclusive (for fans), Professional (for events and shop)

Brand Values

• •Immersion and Experience
• •Community
• •Entertainment
• •Quality
• •Innovation and Adaptability
• •Passion for Crime Fiction

Best Practices

• •Embrace the "Intrigue Factor": Use questions, teasers, and a slightly mysterious yet inviting tone. Words like "secret," "uncover," "mystery," "exclusive" can be effective when not overused.
• •Inject Playfulness and Enthusiasm: Incorporate the "Alles Krimi!" spirit. Use exclamation points appropriately, share excitement for the genre, and don't be afraid of a well-placed pun or crime-related metaphor (e.g., "murderously good," "your alibi for fun").
• •Foster a Sense of Community: Address the audience as fellow "detectives," "sleuths," or members of the "club." Use inclusive language that makes them feel part of an exclusive group of enthusiasts.
• •Balance Fun with Professionalism: While the theme is crime and mystery, ensure clarity for event details, shop information, and calls to action. The playful tone should enhance, not obscure, the necessary information.
• •Stay True to "Alles Krimi": Ensure all content, from event descriptions to product highlights, ties back to the core theme of crime fiction and immersive mystery experiences. This thematic consistency reinforces the brand identity.

Social Perception

A Hub for Crime Fans, Providers of Unique Experiences, Engaging and Fun, Trustworthy (for event organization)

Copy Examples

• •The game is afoot! 🕵️‍♀️ Unravel a new mystery at our next Dinner & Crime. Tickets are vanishing faster than a clue in the rain. Grab yours before it's too late! #CrimeClub #DinnerAndCrime #MysteryNight #AllesKrimi
• •Need to sharpen your detective skills? 🔪 Our latest collection of mind-bending escape games and thrilling crime novels has just dropped in the CRIME CLUB Shop. Your next case awaits! [Shop Now]
• •Psst... Heard the latest from the CRIME CLUB? We've got exclusive event invites, a secret discount code for our loyal sleuths, and a new case for our Crime-Club Radio. You're on the inside. [Listen/Read More]
• •Your heart beats for mystery? Ours too! ❤️ CRIME CLUB is your alibi for thrilling events, captivating stories, and a community that speaks your language. Dive into the world of 'Alles Krimi'! #CrimeClubAT #MysteryLovers #ImmersiveExperience
• •A new suspect has emerged in our City Hunt! 🧐 Do you think it's: A) The Butler B) The Heiress C) Someone unexpected? Vote now and join the hunt this Saturday! #CityHunt #CrimeClub #ViennaMysteries #GetYourTickets