Brand Tone

Artisanal & Passionate, Authentic & Sincere, Quality-focused & Enduring, Appreciative & Community-Oriented

Brand Values

• •Craftsmanship
• •Durability & Quality
• •Artistry & Creativity
• •Heritage & Legacy
• •Customer Focus & Responsiveness
• •Community & Responsible Sourcing

Best Practices

• •Emphasize "Handcrafted" and "Artisanal": Consistently use language that highlights the manual skill and artistic involvement in creating each piece, differentiating from mass-produced items.
• •Show, Don't Just Tell, Quality: Instead of just saying "high quality," describe the durable materials (steel, zinc galvanization) and meticulous processes (hand-painting, weather-resistant finishes) that contribute to the product's longevity.
• •Weave in the Brand Story and Heritage: Subtly incorporate elements of Cricket Forge’s history, the meaning of its name, and its commitment to community and legacy to build an emotional connection.
• •Use Evocative and Warm Language: Employ words that evoke beauty, nature, sanctuary, and enduring value. Maintain a tone that is passionate about the craft yet approachable and sincere in its communication.
• •Focus on "Functional Art" and "Lasting Beauty": Position products not just as utilitarian items but as pieces of art that serve a purpose and are designed to be cherished for many years, enhancing the spaces they inhabit.

Social Perception

Highly Regarded for Quality and Artistry, Trusted Brand, Investment Pieces, American Made

Copy Examples

• •Headline: More Than Furniture, It's a Legacy Forged in Steel. Body: At Cricket Forge, we don’t just bend metal; we shape stories. Each curve, each detail is a testament to nearly 30 years of artisanal passion, built by hand to bring lasting beauty to your world. Discover pieces that endure, just like the memories you'll make around them.
• •Social Media Post (Image of a Butterfly Bench in a garden): The heart of your garden deserves a masterpiece. Our iconic Butterfly Bench, individually forged and hand-finished, is more than a seat – it’s an invitation to pause, reflect, and enjoy the enduring beauty of true craftsmanship. #CricketForge #HandcraftedArt #GardenSanctuary #ButterflyBench #MadeInUSA
• •Product Description Snippet (for a new sculpture): Forged from resilient steel and kissed by the artisan's touch, our new [Product Name] sculpture captures [inspiration behind the piece]. Built to brave the elements and spark conversations for generations. Because true art isn't just seen, it's experienced.
• •Email Subject Line: Bring Home the Art of Enduring Beauty. Email Body Preview: Tired of the ordinary? Cricket Forge offers handcrafted metal artistry, built with passion in Durham, NC, to transform your space into a haven of unique charm and lasting quality.
• •About Us Snippet: We believe in the power of the human touch. That's why every Cricket Forge piece is individually handcrafted, never mass-produced. It’s a commitment to quality, to artistry, and to creating functional sculptures that you’ll treasure for a lifetime. Rooted in tradition, forged for your future.