Brand Tone

Warm, Whimsical, and Aspirational

Brand Values

• •Happiness and Joy
• •Comfort and Coziness
• •Curated Modern Design
• •Artisanal and Whimsical Quality
• •Customer-Centricity

Best Practices

• •Lead with Emotion, Support with Style: Start with words like "Happy," "Cozy," "Joy," and "Warmth." Then, connect those feelings to the brand's aesthetic using terms like "Modern," "Sleek," and "Artisanal."
• •Embrace the "And": The brand's strength lies in its blend of concepts. Use phrases that highlight this duality, such as "Artisanal *and* Whimsical" or "Modern style *and* decor can go hand in hand with warmth."
• •Speak in Benefits, Not Just Features: Instead of just saying "modern vase," frame it as "a touch of modern whimsy to create a cozy atmosphere." The goal is the *feeling* the product creates.
• •Maintain a Welcoming Voice: Use inclusive and friendly language. Reinforce customer-friendly policies like "Enjoy free US shipping" to build trust and goodwill.
• •Use Storytelling Keywords: Weave the brand's core mission into all copy. Words like "Curated," "Moments," "Gather," "Style," and "Explore" reinforce the idea that cribsi is a partner in creating a thoughtful and personal home.

Social Perception

Recognized as legitimate and trustworthy, with positive reviews for aesthetically pleasing and well-made products, and a good reputation.

Copy Examples

• •Where sleek lines meet cozy afternoons. Our mission is to bring that perfect blend of modern and whimsical into your space, creating the backdrop for your happiest moments. ✨ #CribsiHome #ModernDecor #HappyMoments
• •Your home's happy-cozy-modern update is here.
• •Don't just decorate. Create Joy. Artisanal decor for a home that feels like you.
• •Tired of the same old home decor? At cribsi, we blend artisanal textures with a touch of whimsy to make your space anything but boring. Discover unique finds and create a home you love. Enjoy free shipping on all orders!
• •Give your favorite plant a home with personality. This planter’s gentle curves and artisanal finish bring a touch of playful elegance to any room. It’s not just a planter; it’s a happy little moment for your home.