Brand Tone

Mystical, Welcoming, Passionate, Knowledgeable, Accessible Luxury

Brand Values

• •Authenticity: Focusing on 'real natural stones' and 'handmade jewelry'.
• •Knowledge Sharing: Believing in providing 'the necessary knowledge' for customers to benefit from the stones.
• •Connection: Aiming to create a 'connection' between the customer and the natural stones.
• •Accessibility: Striving to offer quality artisanal pieces at 'MUCHO accessible prices'.
• •Customer Satisfaction: Showcasing positive customer testimonials prominently.
• •Beauty & Well-being: Linking the jewelry to the 'magical universe' of natural stones and their positive effects.

Best Practices

• •Educate with Passion: Don't just sell jewelry; share the 'necessary knowledge' about the stones.
• •Emphasize Authenticity and Craftsmanship: Regularly mention 'handmade,' 'artisanal,' and 'real natural stones' to highlight the quality and unique nature of the products, justifying their value even at 'accessible prices'.
• •Weave in Customer Emotion and Testimonials: Use language that reflects the positive emotions customers express (e.g., 'apaixonada,' 'linda demais').
• •Maintain a welcoming and friendly tone, addressing customers directly and warmly.
• •Consistently highlight the 'magical universe' and unique properties of natural stones.

Social Perception

Positive, Trustworthy

Copy Examples

• •Seja bem vinda a Lux Conceito! Your journey with Lux Conceito begins here.
• •✨ A Gift from Nature: Discover What Your Soul Needs, [Customer Name] ✨
• •Hello [Customer Name], at Lux Conceito, we believe every natural stone holds a unique vibration, a special kind of magic waiting to connect with you.
• •Explore our enchanted collection and find the piece that resonates with your unique light.
• •We are Brazil's largest store specializing in handmade jewelry with real natural stones.