Brand Tone

Expert & Authoritative, Quality-Conscious & Premium, Authentic & Traditional (for Cretan Pots), Innovative & Bespoke (for Fibreglass), Customer-Focused & Helpful, Proudly British (for Livingreen Design manufacturing)

Brand Values

• •Quality Craftsmanship
• •Authenticity & Heritage (Cretan Pots)
• •Durability & Longevity
• •Customer Satisfaction
• •Expertise & Innovation
• •Sustainability
• •Ethical Production

Best Practices

• •Emphasize Heritage and Craftsmanship: Consistently weave in the story of traditional Cretan pottery and the handmade nature of the pots. For fibreglass, highlight the UK manufacturing and design expertise.
• •Use Quality-Focused Language: Employ adjectives that convey durability, premium quality, authenticity, and beauty (e.g., robust, genuine, masterfully crafted, timeless, frost-proof).
• •Maintain an Expert Yet Approachable Voice: Share knowledge and insights confidently, but ensure the language is accessible and welcoming to both professionals and home gardeners.
• •Showcase Visually: Use high-quality photography and videography that reflects the premium nature of the products in aspirational settings. Let the product's beauty speak.
• •Be Consistent Across All Channels: Ensure that the website, social media posts, product descriptions, and customer communications all reflect the same core values and tone of expertise, quality, and authenticity.

Social Perception

Highly Regarded for Quality, Trusted Experts, Providers of Beautiful, Authentic Products, Associated with Prestigious Projects, Reliable & Good Service

Copy Examples

• •Headline: Enduring Beauty, Handcrafted in Crete. Invest in Frost-Proof Tradition. Body: For over 8,000 years, Cretan artisans have shaped the world's finest terracotta. Our pots, handcrafted using these ancient techniques and unique Cretan clay, offer unparalleled frost-proof durability and timeless elegance for your garden. Bring authentic Mediterranean heritage home.
• •Headline: Beyond the Ordinary Planter: Discover Livingreen Design's Bespoke Creations. Body: With 35 years of expertise, Livingreen Design transforms outdoor spaces. From authentic Cretan terracotta to innovative fibreglass solutions, we offer bespoke planters and landscape features tailored to your vision. Quality, craftsmanship, and lasting style, manufactured in the UK.
• •Headline: The Secret to a Timeless Garden? Pots Forged in Fire, Crafted by Hand. Body: Each of our Cretan terracotta pots tells a story – a legacy of master potters and the island's rich earth. Fired at exceptionally high temperatures, these frost-proof masterpieces are more than planters; they are an investment in enduring artistry for generations to enjoy.
• •Social Media Post: Transform your patio into a Mediterranean escape! ☀️ Our genuine Cretan terracotta pots, famed for their beauty and frost-proof resilience, are hand-thrown by master artisans. Tap to explore the collection and experience the Livingreen Design difference. #CretanPots #Handmade #GardenDesign #LuxuryGardening #FrostProofPots
• •Product Description Snippet: Crafted from the legendary clay of Crete and fired using traditional methods, this [Pot Name] Pithari embodies centuries of artistry. Its robust, frost-proof form ensures it will grace your garden for years to come, developing a unique patina that enhances its authentic charm.