Brand Tone

friendly, youthful, and aspirational

Brand Values

• •Mexican Craftsmanship and Identity
• •Quality and Durability
• •Authenticity and Self-Expression
• •Customer-Centricity
• •Accessibility and Trendiness

Best Practices

• •Embrace Relatable Language: Continue using a friendly and conversational tone. Ask questions and use phrases that resonate with your target audience's everyday experiences and feelings.
• •Highlight Your Roots: Always integrate the "made in Mexico" or "Mexican hands" narrative into your storytelling. This is a powerful differentiator and a core value that builds a strong connection with your community.
• •Focus on the Benefit: Frame your copy around how the jewelry makes the customer feel our authentic, stylish, confident. Go beyond just describing the product's features.
• •Stay Visually Consistent: Ensure your photography and videography style across all platforms matches the clean, modern, and aspirational aesthetic of the brand.
• •Engage with Your Community: Actively respond to comments and messages on social media in the brand's friendly and helpful tone. Sharing user-generated content can also strengthen the community and reinforce brand loyalty.

Social Perception

highly positive; viewed as a trustworthy and stylish Mexican jewelry brand

Copy Examples

• •Define your style, one detail at a time. ✨ Our new collection has arrived to make you shine. Handcrafted in Mexico, designed for you. Discover more at cretacollection.com.
• •From the office to a night out, the perfect accessory makes all the difference. Our waterproof jewelry is designed to keep up with your rhythm. Shop your new favorite pieces today.
• •Packing a little bit of sparkle for [Customer's Name]! ✨ We love seeing our pieces find a new home. Thank you for supporting our Mexican brand! #jewelry #smallbusiness #madeinmexico
• •Feel Authentic. Look Incredible. Don't miss out on 15% off our entire store. It's the perfect time to add that special touch to your look with jewelry made with love. Use code: SHINE15.
• •Meet your new everyday essential. These elegant triple hoop earrings in 14k gold plate are the versatile piece your jewelry box has been waiting for. Lightweight, durable, and designed to make a statement. Meticulously crafted by Mexican hands.