Brand Tone

Passionate & Enthusiastic, Expert & Informative, Creative & Inspiring, Personal & Approachable, Quality-Conscious & Detail-Oriented, Slightly Humorous/Relatable

Brand Values

• •Quality Craftsmanship
• •Passion for Design
• •Customer Satisfaction
• •Supporting Small Business
• •Authenticity & Originality
• •Sharing Knowledge & Inspiring Creativity

Best Practices

• •Embrace the "Handcrafted by Real People" Angle: Always infuse copy with the warmth, care, and personal touch that comes from a small, family-run business where items are made by hand. Use "we" and "our" and refer to Stacey and Ben where appropriate.
• •Highlight Quality and Expertise without Being Stuffy: Talk about the premium materials and Stacey’s design experience, but keep the language accessible, enthusiastic, and inspiring, not overly technical or exclusive.
• •Inject Personality and Passion: Don't be afraid to let Stacey's passion for florals and design, and even her "insane love of birds" or relatable DIY moments, shine through. It makes the brand more memorable and authentic.
• •Focus on the "Why" and the "Feeling": Connect products to the emotions they evoke – joy, comfort, beauty, the satisfaction of a well-decorated home, the pride of a DIY success. Explain *why* a handcrafted item is special.
• •Be Encouraging and Empowering in Educational Content: When creating copy for tutorials or tips, maintain an upbeat, supportive tone that makes customers feel capable and excited to try new things. Position the brand as a helpful guide.

Social Perception

Trusted Source for High-Quality Decor, Artistic and Skilled, Reliable and Caring, Inspirational

Copy Examples

• •Product Description (for a wreath): Tired of fleeting beauty? Our 'Everlasting Spring' wreath is passionately handcrafted by Stacey, our certified floral designer with a sprinkle of sunshine in every petal. Made with the highest quality faux florals, this original design isn't just a wreath; it's a promise of endless spring for your door. Each bloom is thoughtfully placed, ensuring it arrives full, beautiful, and ready to make your neighbors delightfully envious. Welcome home to artistry that lasts.
• •Social Media Post (Instagram - image of a new bow collection): Bow-tiful new arrivals! ✨ Stacey's been in her creative haven, tying up pure magic. Our signature bows, famous for their 'never duplicated' style, are here to add that perfect flourish to your gifts, decor, or even your Tuesday! Handcrafted with love and the finest ribbons, because your home deserves a little extra sparkle. Which one is calling your name? #CrestedPerch #HandcraftedBows #HomeDecorLove #SmallBusinessMagic #FloralDesign
• •Email Newsletter Snippet (promoting a DIY blog post): Ready to unleash your inner decor diva? 😉 Our latest blog post is live! Stacey spills the secrets on creating a stunning [DIY Project Name] that looks like a million bucks (but is secretly super easy – shhh!). We believe everyone can create a beautiful home, and we’re here to show you how, one fun project at a time. Grab your supplies (we’ve got the good stuff!) and let’s get crafty! [Link to Blog Post]
• •"About Us" Snippet (refresh): At Crested Perch, we're more than just a home decor store; we're Stacey and Ben, a husband-and-wife team pouring our passion for design into every handcrafted piece. With Stacey's 25+ years in floral artistry and Ben's knack for custom woodwork, we create unique, heirloom-quality treasures designed to make your house feel more like home. When you shop with us, you're not just buying decor, you're supporting a dream and bringing a piece of our heart into yours.
• •YouTube Video Intro (for a tutorial): Hey, creators! Stacey here from Crested Perch. Ever look at those gorgeous [Type of Arrangement] and think, 'I wish I could do that'? Well, guess what? You absolutely CAN, and I'm going to show you my no-fuss, all-fun way to nail it! We're all about making beautiful design accessible, so grab a cuppa, and let's make something amazing together. Don't forget, you can find all the premium goodies I'm using today right on crestedperch.com!