Brand Tone

sophisticated, expert, and passionate

Brand Values

• •Heritage and Legacy
• •Design Culture and Excellence
• •Customer-Centricity and Personalization
• •Quality and Craftsmanship
• •Community and Collaboration

Best Practices

• •Consistently reference the brand's founding in 1939 and its generational history to build trust and underscore expertise.
• •Speak as a passionate expert. Share insights into design history, the philosophy behind a piece, or the craftsmanship of a brand, rather than just listing product features.
• •Focus on the emotional and functional benefits of good design. Use storytelling to explain how a well-designed space can enhance daily life.
• •Use words like "curated," "selected," "iconic," and "tailor-made" to convey the exclusivity and high standards of the products and services offered.
• •Ensure that the sophisticated, clean aesthetic of the brand's visuals is matched by polished, elegant, and professional copy across all platforms.

Social Perception

Crescente Interni is perceived as a prestigious and authoritative institution in the world of interior design, known for offering high-quality, curated solutions, professionalism, expertise, and creative vision.

Copy Examples

• •Where heritage meets harmony. In our latest residential project, we've woven together iconic forms and contemporary textures to create a dialogue between light and space. A testament to our belief that a home should be a personal sanctuary. #CrescenteInterni #DesignCulture #ItalianDesign
• •Timeless pieces, endless inspiration. Introducing the new collection from [Brand Name], where every piece tells a story of craftsmanship and innovative design. Discover the future of elegance in our showroom.
• •Since 1939, we have been curators of domestic harmony. For three generations, Crescente Interni has been more than a name; it is a promise of quality, a passion for design, and a dedication to bringing your vision to life. We don't just furnish spaces; we create the soul of your home.
• •Subject: The Art of Living, Redefined. | At Crescente Interni, we believe that true luxury lies in a space that reflects your identity. Allow our 80 years of design expertise to guide you on a journey to create a home that is not only beautifully furnished but deeply personal. Schedule your private consultation.
• •From a simple consultation to a complete realization, our method is built on listening. For over 80 years, we have translated our clients' desires into livable works of art. Crescente Interni: The culture of design, at your service.