Brand Tone

Passionate & Enthusiastic, Informative & Knowledgeable, Approachable & Friendly, Aspirational, Professional & Trustworthy

Brand Values

• •Passion for Music
• •Quality
• •Customer Focus & Support
• •Accessibility
• •Community

Best Practices

• •Always Lead with Passion: Infuse a genuine love for music and sound into your language. Use words that convey excitement, inspiration, and the joy of creating/experiencing music.
• •Be Informative but Accessible: Provide accurate details and specifications, but explain them in a way that both seasoned professionals and enthusiastic beginners can understand. Avoid overly technical jargon without explanation.
• •Maintain a Friendly and Encouraging Voice: Use a conversational style. Address your audience directly (e.g., "you," "your"). Encourage interaction by asking questions and being responsive.
• •Show, Don't Just Tell (Aspiration & Quality): Use vivid descriptions and storytelling to showcase how the products can enhance the musician's experience or sound quality. Highlight the craftsmanship and reputation of the brands you carry.
• •Develop a Style Guide: Create a simple document outlining key brand voice characteristics, preferred terminology (e.g., "gear" vs. "equipment"), use of emojis, and calls to action. This helps ensure consistency across all writers and platforms.

Social Perception

Reputable Retailer, Wide Selection, Helpful (In-Store), Go-To for Specific Brands, Awaiting Improvement in Online Experience

Copy Examples

• •Unleash your inner rockstar! 🎸 The brand new [Guitar Model] just landed at Crescendo, and it's a game-changer. With its [Key Feature 1] and [Key Feature 2], you'll get that iconic tone you've been dreaming of. Swipe to see it in all its glory and tap the link in bio to learn more! #CrescendoPh #NewGearDay #[GuitarBrand]
• •Your sound journey starts here! ✨ This month, get [Discount Percentage]% off on all [Product Category, e.g., studio monitors] and elevate your home studio. Imagine the tracks you'll create! Don't miss out – offer ends [Date]. Shop now at crescendo.com.ph or visit our stores! #MusicGear #StudioLife #CrescendoSale
• •What song are you learning to play right now? 🎶 We're always inspired by your musical journeys! Share your current favorite piece in the comments below. Maybe we've got just the gear to help you nail it! #CrescendoCommunity #MusiciansOfPH #PracticeMakesPerfect
• •For us, it's more than just selling instruments – it's about fueling your passion for music. At Crescendo, we meticulously select gear from the world's best brands, ensuring you get quality that inspires. Because every note matters. Discover your sound with us. #PassionForMusic #QualityGear #CrescendoPhils
• •Choosing your first audio interface? 🎧 It can be tricky! Look for low latency, enough inputs for your needs, and good preamp quality. Our team is always here to help you find the perfect match. Send us a DM or drop by for a chat! #AudioTips #HomeStudioSetup #CrescendoKnows