Brand Tone

Knowledgeable & Passionate, Exclusive & Aspirational, Authentic & Trustworthy, Community-Focused & Engaging, Trendy & Current, Approachable & Friendly

Brand Values

• •Exclusivity
• •Authenticity
• •Passion for Culture
• •Customer Satisfaction
• •Community Building
• •Trend Leadership
• •Resilience & Growth

Best Practices

• •Know Your Audience, Speak Their Language: Use terminology, slang (authentically), and cultural references that resonate with sneakerheads and streetwear enthusiasts (e.g., "grails," "heat," "drip," "copped") but ensure it aligns with the brand's slightly elevated position.
• •Emphasize Exclusivity and Authenticity Consistently: These are core pillars. Every relevant piece of copy should subtly or overtly reinforce that Crep Select offers genuine, hard-to-get items.
• •Balance Aspiration with Approachability: While showcasing high-value, exclusive items, maintain a welcoming and knowledgeable tone that invites interaction rather than intimidating potential customers. Highlight the helpfulness of the staff.
• •Leverage Storytelling: Share the brand's journey, the stories behind certain products, or customer experiences to build a deeper connection and reinforce values like passion and resilience.
• •Be Visually and Tonally Consistent Across Platforms: While the style of content may vary (e.g., TikTok vs. Website), the core brand voice – knowledgeable, authentic, passionate, and community-oriented – should remain recognizable. Ensure visual branding also aligns.

Social Perception

A Premier Destination for Sneakerheads, Trendsetters, Authentic and Reliable, Community-Oriented, Customer-Friendly, Cool and Relatable

Copy Examples

• •Instagram Post (New Arrival - Rare Sneaker): Levels unlocked. The Air Jordan [Model Name & Colorway] just landed at Crep Select. Pure heat for those who know. Limited pairs available – secure yours before it’s history. #CrepSelect #ExclusiveKicks #SneakerCulture #StrictlyAuthentic
• •TikTok Video Script (Store Interaction/Legit Check): (Visual: Staff member examining a shoe with a customer) Man said he copped these grails on holiday... let's see if they're talking the truth! 🧐 Stay vigilant out there, fam. We only deal in 100% authentic heat. Got a question? Pull up to the store! #CrepSelect #LegitCheck #SneakerHeads #StreetwearLondon #RealVsFake
• •Website Banner (Promoting a New Collection): Beyond the Hype. Discover the latest curated collection at Crep Select. Handpicked for the discerning, built on authenticity. Elevate your rotation. Shop Now. #CrepSelect #NewCollection #LuxuryStreetwear #Trendsetters
• •Facebook Ad (Targeting Local Sneaker Enthusiasts): Your Lewisham sneaker sanctum. From impossible-to-find Jordans to the freshest streetwear drops, Crep Select is where the search ends. Visit us at Lewisham Shopping Centre – our team's ready to talk creps and style. What’s on your wishlist? #CrepSelectLDN #SneakerStore #LondonFashion #CommunityFirst
• •Email Newsletter Snippet (Highlighting Brand Story/Value): From an IG page to your go-to for authentic heat – the journey's been real. At Crep Select, it's more than just sneakers; it's about passion, community, and staying true to the culture. Thanks for being part of our story. #NeverGiveUp #CrepSelectFamily #AuthenticityGuaranteed