Brand Tone

Innovative and Modern, Confident and Bold, Community-Focused and Engaging, Aspirational and Lifestyle-Oriented, Authentic

Brand Values

• •Protection and Preservation
• •Quality and Effectiveness
• •Innovation
• •Sneaker Culture Enthusiasm
• •Accessibility
• •Style

Best Practices

• •Speak the Sneaker Language: Use terminology and cultural references that resonate with sneaker enthusiasts (e.g., "kicks," "grails," "box-fresh," "heat").
• •Maintain Confidence, Avoid Arrogance: Showcase product effectiveness with bold statements and impressive visuals, but remain relatable and part of the community.
• •Emphasize Innovation and Technology: Highlight the advanced formulas and cutting-edge solutions that differentiate Crep Protect products.
• •Foster Community and Engagement: Encourage user-generated content, ask questions, and create a sense of belonging around the brand.
• •Stay Authentic and Passionate: Let the genuine love for sneaker culture shine through in all communications, reinforcing that the brand is built by and for enthusiasts.

Social Perception

Trusted Leader, Effective Products, Cool and Trendy, Innovative, Premium, Engaging Marketers

Copy Examples

• •Headline: Don't Just Wear Them. Protect Them. Body: Your kicks are a statement. Keep them loud and clean with Crep Protect. The ultimate defense against the elements. #CrepProtect #SneakerheadEssential
• •Headline: Fear No Puddle. Fear No Spill. Body: Our revolutionary nano-technology spray creates an invisible shield, so your grails stay box-fresh, whatever life throws at them. Show us your protected heat: @CrepProtect
• •Headline: Join the Fresh Revolution. Body: We're more than just sneaker care; we're a global community dedicated to the culture. Level up your sneaker game with Crep Protect. What are you protecting today?
• •Headline: Built by Sneakerheads, For Sneakerheads. Body: We get it. Your collection is priceless. That’s why we engineered the world's leading protection and cleaning products to keep every pair pristine. Trust the innovators.
• •Headline: Spilled Ketchup? Walked Through Mud? We Got You. Body: Crep Protect’s Cure Kit brings your sneakers back from the brink. Powerful cleaning, gentle on materials. See the transformation for yourself. #CrepProtectCure