Brand Tone

aspirational, evocative, culturally rich, confident, and bold

Brand Values

• •Cultural Heritage
• •Quality Craftsmanship
• •Individuality and Uniqueness
• •Community and Representation

Best Practices

• •Embrace Storytelling: Every piece of copy, from a product description to a social media caption, should tell a small part of the Créole Fragrance story. Consistently weave in the narrative of New Orleans, its culture, and its history.
• •Use Sensory and Evocative Language: Go beyond listing scent notes. Use descriptive adjectives that appeal to the senses and emotions, painting a vivid picture for the customer.
• •Maintain a Confident and Empowering Voice: The tone should be one of pride in the brand's heritage and the quality of its products. The copy should empower customers to feel confident and unique when wearing their fragrances.
• •Highlight Community and Inclusivity: Continue to amplify your identity as a Black-owned brand and engage with the broader community. This builds brand loyalty and authenticity.
• •Develop a Brand Style Guide: Create a document that outlines the brand's tone of voice, key messaging points, and approved terminology. This will ensure consistency across all platforms and communications, regardless of who is creating the content.

Social Perception

Based on available information, Créole Fragrance is perceived as a purveyor of high-quality, unique scents with a strong and appealing cultural identity. The brand's connection to New Orleans is a significant draw for customers, evoking a sense of nostalgia and authenticity. Being a Black-owned business is a key differentiator and a point of connection for a segment of their customer base who are intentional about supporting Black entrepreneurs. The feedback on their packaging suggests that while the scents are well-received, customers may desire an even more immersive brand experience that extends to the product's physical presentation. There is a clear appreciation for the stories and emotions their fragrances evoke.

Copy Examples

• •Introducing 'Bayou Bloom.' Let the sultry notes of night-blooming jasmine and rich magnolia transport you to a moonlit evening in the heart of the French Quarter. This isn't just a fragrance; it's a memory in a bottle. Discover the scent of New Orleans.
• •We believe that a fragrance should be as unique as your story. At Créole Fragrance, we pour the heart and soul of New Orleans into every bottle, celebrating a heritage of vibrant culture and individuality. Wear your story. #CreoleFragrance #BlackOwned
• •Our '1718' fragrance is a tribute to the year our beloved city was founded. A bold blend of aged oak, spicy cardamom, and a hint of sweet praline, this scent is for the one who carries history and creates their own legacy. Be timeless.
• •Ready to find your signature scent? For a limited time, experience the magic of Créole Fragrance with our complimentary discovery set on all orders over $75. Let us take you on a sensory journey through the streets of New Orleans.
• •A short video showcasing the ingredients of a fragrance, with text overlay that reads: 'More than a scent. It's a feeling. It's a vibe. It's the spirit of New Orleans, bottled. What's your Créole story? #NOLAscents #FragranceTok'