Brand Tone

welcoming, encouraging, and passionate

Brand Values

• •Accessibility
• •Community
• •Creativity
• •Mindfulness and Well-being
• •Cultural Celebration

Best Practices

• •Lead with Passion: Always let the genuine love for art and community shine through. Use enthusiastic and encouraging language.
• •Focus on the "Why": It's not just about painting; it's about connection, mindfulness, and self-expression. Frame your copy around these core values.
• •Use Inclusive and Welcoming Language: Employ words like "join us," "together," and "everyone" to reinforce the sense of community. Avoid jargon that might intimidate beginners.
• •Incorporate the Founder's Story: Weave in elements of Kim Kenner's journey and New Orleans heritage to add authenticity and a personal touch to the brand narrative.
• •Keep it Positive and Uplifting: The copy should always be optimistic and focus on the positive emotions associated with creativity—joy, peace, and pride. Highlight the experience and the feeling, not just the finished product.

Social Perception

Creole Creative Canvases is perceived as a fun, engaging, and positive force within the community. Customers see it as a source of unique entertainment and a great option for group activities and events. The founder, Kim Kenner, is viewed as an inspiring and energetic instructor who creates a welcoming environment. The brand is seen as more than just a paint-and-sip business; it is recognized for its focus on mindfulness, community building, and making a positive impact, particularly in its work with children and therapeutic groups. The association with the rich culture of New Orleans adds a layer of authenticity and vibrancy to the brand's identity.

Copy Examples

• •Tired of the same old dinner and a movie? Unleash your inner artist and join us for a night where color, creativity, and community collide! No experience needed—just bring your friends, your favorite wine, and an open mind. Let's make some memories and masterpieces together! Book your canvas today.
• •Connect, create, and collaborate with your team in a whole new way. Our guided art experiences are the perfect recipe for boosting morale and sparking innovation. Swap your spreadsheets for paintbrushes and let the creativity flow. Tag your work bestie who needs a creative break! #TeamBuilding #CorporateEvents #CreativeCollaboration
• •Born from the vibrant spirit of New Orleans, Creole Creative Canvases is more than just a place to paint. We are a community built on the belief that art is for everyone. It's in the joy of a shared laugh, the peace of a focused mind, and the pride of creating something uniquely yours. Our mission is to provide a welcoming space where you can relax, connect, and let your creativity shine.
• •Give the gift of mindful creativity! Our monthly STEAM subscription box is a journey of imagination for young artists. Each box is packed with hands-on projects designed to spark curiosity, build confidence, and introduce the joy of making. From canvas painting to fun science experiments, we deliver a world of color and discovery to your doorstep.
• •Ready to find your creative flow again? We miss seeing you at the studio! We've got a fresh lineup of inspiring painting experiences this month. Whether you're looking for a relaxing solo session or a fun night out with friends, we have a canvas waiting for you. Come and rediscover the peace and joy of painting with us.