Brand Tone

Relaxed & Informal, Authentic & Unpretentious, Welcoming & Inclusive, Cool & Edgy (but approachable), Community-Oriented, Passionate (about music & good times)

Brand Values

• •Community & Social Connection: Providing a space for people to meet, relax, and enjoy shared experiences.
• •Authenticity: Being a genuine, no-frills establishment.
• •Music & Arts Appreciation: Strong focus on live music and diverse genres.
• •Freedom of Choice & Relaxation: Offering a space where adults can responsibly enjoy cannabis and a bar atmosphere.
• •Quality Experience: Striving to offer good products (drinks and cannabis) and memorable events.
• •Heritage & Local Standing: Proud of its long history in The Hague.

Best Practices

• •Stay Authentic: Write like you speak (if "you" are the embodiment of Cremers – relaxed, friendly, a bit cool). Avoid corporate jargon or overly polished language.
• •Focus on the Experience: Highlight the atmosphere, the music, the social aspect, and the feeling of being at Cremers, not just the products in isolation.
• •Engage with Your Audience: Ask questions, respond to comments genuinely, and foster a sense of community in your online interactions. Use inclusive language like "your spot," "join us."
• •Keep it Current and Relevant: Especially with events, ensure information is timely. Reflect the energy of the current music scene or local happenings where appropriate.
• •Visuals and Text Congruence: Ensure your copy matches the style of your visuals. If your photos are gritty and atmospheric, your text shouldn't be overly formal or bubbly. The words should feel like they belong to the images.

Social Perception

Cremers is generally perceived as a well-established, reputable coffeeshop and a lively bar/music venue in The Hague. It's seen as a "go-to" spot for a relaxed atmosphere, good music, and quality cannabis products. Customers appreciate its unpretentious vibe and the friendly nature of the staff. It's considered a staple in The Hague's alternative nightlife and social scene. There's a strong association with a diverse range of live music, making it more than just a coffeeshop.

Copy Examples

• •This Friday, The Groove Merchants are taking over Cremers! Expect soulful sounds and a vibe that’ll make you move. Grab your mates, grab a drink. Doors at 9 PM. #CremersLive #TheHagueNightlife #GoodMusicGoodPeople
• •Your midweek escape hatch. Good tunes, great company, and the best way to unwind in Den Haag. See you at the bar. #CafeCremers #HagueHangouts #ChillVibesOnly
• •Quality choices for discerning tastes. Our menu is curated for a premium experience. Ask our friendly staff for recommendations. Relax and enjoy responsibly. #CremersCoffeeshop #TheHague
• •Big thanks to everyone who came out for Saturday’s session! The energy was amazing. What was your favourite track? Let us know below! Keep an eye out for next week's lineup. #CremersCommunity #LiveMusicVenue #DenHaag
• •Since '85, Cremers has been the spot in The Hague for good times, great music, and a laid-back atmosphere. More than just a coffeeshop, we're a community. Come find your corner. #Since1985 #CremersHeritage #RealDenHaag