Brand Tone

Celebratory and Joyful, Visually Driven and Appetizing, Customer-centric and Accommodating, Playful and Creative, Approachable and Friendly

Brand Values

• •Quality
• •Creativity and Customization
• •Celebration
• •Customer Satisfaction
• •Reliability

Best Practices

• •Develop a Brand Voice Chart: Document key characteristics of your tone (e.g., celebratory, playful, creative), words to use, words to avoid, and examples. Share this with anyone creating content.
• •Focus on the "Why": Always connect back to the core reason customers choose Creme Castle – to celebrate special moments and create joy. Let this purpose shine through in your copy.
• •Use Evocative and Sensory Language: Describe the cakes in a way that engages the senses – "velvety chocolate," "fluffy vanilla sponge," "bursting with fresh berries." Make it sound as good as it looks.
• •Maintain Consistency Across Platforms: While the format might change (e.g., short captions on Instagram, potentially longer descriptions on the website), the core tone and values should remain consistent.
• •Engage Authentically: When responding to comments or messages, use the established friendly and celebratory tone. Personalize responses where possible to reinforce the customer-centric value.

Social Perception

Go-to for Special Occasion Cakes, Creative and Artistic, Generally Positive Product Experience, Dependent on Delivery and Service, Engaging on Social Media

Copy Examples

• •✨ Sprinkle a little magic on your next celebration! ✨ Introducing our enchanting 'Unicorn Dream' cake – layers of fluffy sponge, dreamy buttercream, and a whole lot of sparkle. Ready to make some wishes come true? 🎂🦄 Tap the link in bio to order yours! #CremeCastle #UnicornCake #CakeMagic #DreamComeTrue #CelebrationCake
• •Another year sweeter! 🥳 Make their birthday unforgettable with a custom cake from Creme Castle. From superhero themes to elegant designs, we bake their dreams into reality. Tell us your vision, and we'll handle the delicious details! Order today for smiles all around. 😊 [Link to Birthday Cakes Page] #HappyBirthday #CremeCastleCakes #CustomCakes #BirthdayJoy #MakeAWish
• •Crafting Delicious Memories, One Slice at a Time. At Creme Castle, we believe every celebration deserves a stunning centerpiece. Explore our handcrafted cakes, made with love and the finest ingredients. Your perfect cake awaits! [Shop Now Button]
• •Sweeten Your Week! 🍰 Get 15% OFF Your Next Creme Castle Creation! Life's too short to say no to cake! 😉 Especially when it's a delectable masterpiece from Creme Castle. This week only, treat yourself or a loved one to a slice of happiness and enjoy 15% off all orders. Let's bake some joy together! #CremeCastle #SweetTreats #CakeOffer
• •Planning a party? 🥳 What's your dream cake theme? A) Magical Unicorns 🦄 B) Superhero Adventure 💥 C) Elegant Florals 🌸 D) Chocolate Overload 🍫 Vote now & let us know! We might just bring your dream to life! 😉 #CakeDreams #PartyPlanning #CremeCastleFun