Brand Tone

Aspirational yet Approachable. The primary website maintains a sophisticated, minimalist, and confident tone focused on high-value outcomes, positioning Créme as a premium partner. Social media channels like TikTok reveal a playful, collaborative, and human side, making the agency feel more accessible and relatable.

Brand Values

• •Aesthetic & Design Excellence
• •Collaboration
• •Quality & Process
• •Speed and Efficiency
• •User-Experience Focus

Best Practices

• •Maintain the Core Message: Across all platforms, the core message—that Créme builds beautiful, high-quality digital experiences—must remain consistent. The sophisticated language from the website should be simplified for social media, but the underlying value of 'excellence' must always be present.
• •Bridge the Tone Gap: Use 'behind-the-scenes' content to strategically bridge the gap between the polished website and the playful TikTok. Feature case studies on the blog ('Journal') that detail the collaborative, human process behind the aspirational final product.
• •Let Values Guide Content: Create content pillars around each brand value. For 'User-Experience Focus,' share tips on UX principles. For 'Collaboration,' post client success stories and testimonials. For 'Speed and Efficiency,' explain the benefits of your no-code process. This ensures all content is rooted in the brand's identity.
• •Speak the Language of the Platform: While the brand message is consistent, the delivery should be native to each channel. Use professional, value-driven language on LinkedIn. Employ minimalist aesthetics and project-focused captions on Instagram. Embrace trends, humor, and team-focused content on TikTok.
• •Unify the Visual Identity: Ensure that all visual assets—from the website's hero images to the cover photos for TikTok videos—adhere to the same clean, modern, and minimalist aesthetic. Consistent use of logos, color palettes, and typography is crucial for building a strong, recognizable brand.

Social Perception

Créme is perceived as a high-end, modern, and effective boutique digital agency. Clients see them as professional, responsive, and skilled partners delivering excellent results in branding and app development. The industry views them as specialists in the no-code space, particularly with Bubble, producing polished applications. The public and potential employees likely see it as a creative and desirable workplace with a vibrant team culture.

Copy Examples

• •We build digital experiences, not just products. Your vision, elevated by design.
• •From initial spark to seamless experience. We collaborated with [Client Name] to build a brand identity and digital platform that feels as good as it looks. Swipe to see the process. #BrandBuilding #UIUX #DigitalAgency
• •Beyond Pretty: Why Your MVP Needs Premium Design from Day One. In today's market, a functional MVP isn't enough. Capturing investment and early adopters requires an experience that signals quality and vision from the first click. Here’s how we approach design for startups ready to lead.
• •How we took a client from a 📄 to a 🚀 in 6 weeks. #CreativeStudio #Tech #Design #Miami
• •Obsessed with the new branding for [Similar, Non-competing Brand]. That typography is just *chef's kiss*. What design work has inspired you this week? #DesignInspo #Branding