Brand Tone

Luxurious & Indulgent, Innovative & Pioneering, Inclusive & Conscious, Friendly & Approachable, Celebratory & Vibrant

Brand Values

• •Inclusivity: Our mission is to offer exquisite products that everyone can enjoy, irrespective of their diet or lifestyle. They cater to vegan, dairy-free, gluten-free, and allergen-conscious consumers.
• •Quality & Taste: They aim to provide a "premium," "exquisite," and "luxurious experience" without compromising on taste compared to dairy-based liqueurs. Many reviews confirm they achieve a taste comparable to dairy counterparts.
• •Sustainability & Environmental Responsibility: Cremaura emphasizes its commitment to the planet by using post-consumer recycled glass, natural synthetic corks, recyclable paper labels, sugar cane heat seals, and fully recyclable cardboard boxes. They also plant a tree for every online order.
• •Innovation: Creating a unique, plant-based tequila cream liqueur and expanding with various flavors (Rose, Coffee Caramel, Orange, Chocolate) demonstrates a commitment to innovation.
• •Transparency: They provide information on ingredients, nutritional details, and their sustainability practices.

Best Practices

• •Emphasize "Luxurious Vegan": Always balance the indulgent, premium quality of the liqueur with its vegan, plant-based, and ethical credentials. Avoid making "vegan" sound like a compromise; instead, frame it as an enhancement or a modern choice.
• •Use Sensory & Evocative Language: Words like "velvety," "smooth," "rich," "decadent," "symphony of flavours," "radiant," and "exquisite" will reinforce the premium experience.
• •Highlight Inclusivity Naturally: Weave in mentions of "dairy-free," "gluten-free," and "allergen-free" to appeal to a broad audience, making it clear that Cremaura is a choice for everyone seeking quality and taste.
• •Incorporate Sustainability Storytelling: Briefly mention eco-friendly practices (e.g., recycled materials, tree planting) where appropriate, reinforcing the brand's commitment to the planet without overshadowing the product's primary appeal (taste and indulgence).
• •Maintain an Uplifting & Celebratory Tone: Reflect the "aura" part of Cremaura – connect with joy, togetherness, and the pleasure of a unique, high-quality drink. Use positive language and encourage sharing and experimentation with cocktails.

Social Perception

Highly Positive, Seen as a High-Quality Alternative, Appreciated for Ethical Stance, Innovative & Exciting, Growing Recognition

Copy Examples

• •Headline: Indulge Without Compromise. Discover Cremaura. Body: Sip the revolution of flavour. Our award-winning vegan tequila cream liqueurs are crafted for luxurious moments and conscious choices. Taste the magic. #Cremaura #VeganLuxury #TequilaReimagined
• •Headline: Planet-Friendly Pleasure in Every Pour. Body: At Cremaura, sustainability is as vital as our exquisite taste. From recycled glass to planting a tree for every order, enjoy indulgence that loves the earth back. Experience the aura. #SustainableSipping #CremauraCares #EcoConscious
• •Headline: Finally, a Tequila Cream Everyone Can Adore. Body: Vegan, gluten-free, and utterly divine. Cremaura brings everyone to the party with our rich, plant-based tequila cream liqueurs. What flavour will you try first – Rose, Coffee Caramel, Orange, or Chocolate? #InclusiveIndulgence #VeganTequila #CremauraForAll
• •Headline: Award-Winning Taste. Zero Dairy. All Delight. Body: Don't just take our word for it. Critics and customers agree: Cremaura is "simply out of this world." Experience the smooth, creamy, award-winning difference of plant-based tequila cream. #SimplyOutOfThisWorld #AwardWinningVegan #Cremaura
• •Headline: Elevate Your Evenings with Cremaura. Body: Transform any moment into a celebration. Whether neat, on the rocks, or in a decadent cocktail, Cremaura's vegan tequila cream liqueurs offer a touch of sophisticated bliss. Explore our recipes and find your signature sip. #CremauraCocktails #VeganIndulgence #LuxuryLiqueur