Brand Tone

Passionate & Enthusiastic, Humorous & Irreverent, Nostalgic, Community-Focused & Inclusive, Edgy & "Gore-Soaked", Authentic & Fan-Driven

Brand Values

• •Love for Horror
• •Originality & Unique Designs
• •Quality Products
• •Community Building
• •Supporting Artists
• •Fan Engagement

Best Practices

• •Embrace the Horror Vernacular: Use language, puns, and references that resonate with horror fans. Think "gore-ious," "spine-chilling," "monstrous," and specific movie quotes or tropes where appropriate.
• •Balance Humor with Genuine Passion: While humor is key, especially on platforms like TikTok, ensure the underlying love and respect for the horror genre always shine through. Avoid making light of topics in a way that alienates true fans.
• •Know Your Audience Segments: While all are horror fans, some might be into slashers, others into psychological horror, etc. Tailor specific campaign language to the sub-genre of the product being promoted, while maintaining the overall Creep-o-Rama voice.
• •Be Authentic and Conversational: Write like a knowledgeable, enthusiastic friend sharing their favorite horror finds, not like a faceless corporation. Use "we" and address the audience directly ("you," "creeps," "horror fam").
• •Maintain Visual and Textual Cohesion: Ensure the edgy, "gore-soaked" imagery of the brand is matched by equally evocative and fitting copy. The words should amplify the visuals and vice-versa.

Social Perception

Positive Reputation for Quality, Respected within the Horror Community, Engaging Content Creators, Trusted Retailer, Cult Following

Copy Examples

• •Summoning all creatures of the night! 🌙 Our NEW [Movie Title]-inspired tee, designed by the diabolically talented @[ArtistHandle], materializes THIS FRIDAY at 6 PM EST. You've got 72 hours to snag this piece of horror history before it vanishes back into the shadows. Don't be a ghoul-fool! #CreepORama #HorrorMerch #[MovieHashtag] #LimitedDrop
• •This week on the Creep-O-Rama Podcast, we're dissecting [Movie Title] like Leatherface on a new victim! 🔪 Expect hot takes, questionable life choices by characters, and probably too many puns. Link in bio to join the madness! What's your fave WTF moment from the film? #HorrorPodcast #CreepORama #[MovieTitle] #ComedyHorror #Podcast
• •Our prices are SLASHED! 🔪🩸 Sink your claws into 20% off all [Category, e.g., 'Creature Feature'] tees this weekend only. Stock up your crypt before it's too late! Use code: GOREFEST20. #CreepORamaSale #HorrorApparel #GetYourGoreOn
• •Fueling your nightmares and clothing the world in gore since 2018. 🤘 From cult classics to modern monstrosities, we've got the threads to show your horror heart on your sleeve (literally). What are you repping today, creeps? #CreepORama #HorrorFashion #HorrorCommunity #WearYourFear
• •MAILBAG MONDAY! 📬 You've haunted our DMs with Qs, and we're ready to spill the guts. Ask us anything about upcoming drops, podcast chaos, or James's questionable obsession with [obscure horror movie]. Best question gets a shoutout (and maybe some nightmares). #AskCreepORama #HorrorFam #CommunityLove #CreepShow