Brand Tone

Sentimental, heartfelt, personal, intimate, welcoming, professional, quality-focused, gentle, and intentional. It invites customers into a 'slower, more intentional pace of life' while emphasizing 'timeless craftsmanship' and that 'true luxury lies in the details'.

Brand Values

• •Meaningful Craftsmanship
• •Personalization and Connection
• •Family and Heritage
• •Quality and Authenticity
• •Accessibility and Collaboration

Best Practices

• •Lead with Emotion, Support with Quality: Always start with the sentimental value—the memory, the connection, the feeling. Follow up with details about the craftsmanship, high-quality materials, and timeless nature of the product.
• •Use "Welcoming" and "Inclusive" Language: Incorporate words like "your," "our," "together," and "family" to make the customer feel like part of the brand's story. Phrases like "Welcome to our world" and "We'd love to hear from you" reinforce this.
• •Emphasize the "Why," Not Just the "What": Instead of just selling an engraved board, sell the preservation of a memory. The copy should focus on the mission to "preserve memories, celebrate loved ones, and find beauty in the everyday."
• •Maintain a Gentle and Intentional Pace: Avoid urgent, high-pressure sales language. The tone should reflect the brand's invitation to a "slower, more intentional pace of life." This builds trust and aligns with the thoughtful nature of the products.
• •Tell the Brand Story Consistently: Regularly weave in the narrative of being a family-owned, New England-based workshop. This authenticates the brand, justifies the premium quality, and builds a stronger connection with customers who value craftsmanship and small businesses.

Social Perception

Perceived as a specialized artisan boutique offering high-value, emotionally resonant products that help preserve precious memories. It fosters a sense of local pride, and its public identity is that of a small, passionate family business dedicated to creating beautiful, lasting products.

Copy Examples

• •Her handwriting. Your favorite recipe. Some things are too precious to be kept in a book. Let us carefully engrave your family's most treasured recipe onto a timeless keepsake board. A piece of your heart, for your home. #CrééÀLaMain #HandwrittenRecipe #FamilyHeirloom
• •The Gift of a Memory. Transform your favorite moments into lasting treasures with our custom engraving. From leather goods to elegant glassware, we craft pieces that tell your story. Create something unforgettable.
• •This Mother's Day, give more than a gift—give a memory she can hold. A note in your handwriting, a drawing from her grandchild, or a shared sentiment engraved forever. Explore our collection of personalized keepsakes and celebrate her with a touch of timeless elegance.
• •We love bringing your unique ideas to life! What special memory would you engrave? [Poll: A Handwritten Note / A Child's Drawing]. DM us your ideas—we'd love to create with you!
• •Home is a feeling. Capture the essence of your favorite place with our Custom Town and Zip Code Engraved Cutting Board. Rooted in New England charm and crafted with intention in our Connecticut workshop, this piece is a celebration of the places that shape our stories. A perfect, personal touch for your kitchen or a heartfelt gift for someone you love.