Brand Tone

Sophisticated & Premium, yet Welcoming & Community-Oriented

Brand Values

• •Quality & Excellence
• •Legacy & Tradition
• •Customer-Centric Service
• •Community Focus
• •Adaptability & Modernity
• •Convenience

Best Practices

• •Balance Sophistication with Accessibility: Use refined language that speaks to quality and craftsmanship (e.g., "artisanal," "curated," "bespoke") but ensure the overall message remains inviting and easy to understand. Avoid overly exclusive or intimidating jargon.
• •Tell the Heritage Story (Subtly): Weave in elements of Creeds' rich history and evolution to build authority and trust. Focus on the continuity of quality and service rather than dwelling on past business structures.
• •Emphasize the "Why": Go beyond listing products and services. Explain the value Creeds brings – whether it's the quality of ingredients, the convenience of combined services, or the comfort of a community space.
• •Use Warm, Inclusive Language: Incorporate words that foster a sense of belonging and personal connection (e.g., "your daily ritual," "welcome to your neighbourhood spot," "we're here to help").
• •Maintain Visual and Verbal Synergy: Ensure that the tone of the copy is consistently reflected in the brand's visual identity (e.g., photography style, store design). High-quality, appealing visuals of products, the store environment, and even happy customers can reinforce the premium yet welcoming message.

Social Perception

Generally positive, viewed as stylish, high-quality, and comfortable, offering a unique and appealing concept, though sometimes perceived as pricier. The brand leverages its historical legacy while forging a new identity around gourmet food and lifestyle services.

Copy Examples

• •Creeds: A Toronto Tradition, Reimagined. Gourmet Foods, Specialty Coffee & Premium Care.
• •Elevate your everyday. ✨ From the perfect morning coffee to curated gourmet delights, find your moment of quality and comfort at Creeds. Your neighbourhood haven.
• •A Century of Care, Perfected for Today. Trust Creeds with Your Finest.
• •Inside Creeds This Week: Artisanal Discoveries, Cozy Corners & Concierge Convenience
• •More than just a store, Creeds is where community meets quality. Explore our gourmet market, relax in our coffee bar, and experience the ease of our renowned dry cleaning and concierge services. Visit us at 450 Dupont St.