Brand Tone

humorous, informal, and satirical

Brand Values

• •Entertainment
• •Community
• •Authenticity
• •Indirect Education

Best Practices

• •Embrace Humor and Satire: All copy should maintain a humorous and slightly sarcastic tone without being overly mean-spirited.
• •Use Community-Focused Language: Employ phrases like "Welcome back, captains," "Send us your videos," and engage with user comments to foster a sense of belonging.
• •Keep it Informal and Conversational: Avoid corporate jargon. Write as if you were talking to a friend at the marina. Use emojis and slang where appropriate.
• •Stay Visually Driven: All copy should support the videos and images, using them as the punchline.
• •Be Consistent Across Platforms: Whether it's a YouTube description, a TikTok caption, or a Facebook post, the tone should be instantly recognizable as Credit Card Captain.

Social Perception

A source of lighthearted entertainment for the boating community. Fans see it as a fun way to enjoy boating culture, while the subjects of the videos are viewed with a mix of pity and amusement. The brand successfully taps into a niche interest and has built a loyal following.

Copy Examples

• •Some people have more money than skill. Tag a friend who might be a future 'Credit Card Captain'! 😉 Don't forget to grab your official merch—link in bio! #BoatFails #CreditCardCaptain #BoatingLife #DockingFail
• •EPIC Boat Ramp Fails! | You Can't Make This Stuff Up! | Credit Card Captain
• •Wear it like a badge of honor (or a warning label). 😂 Our new line of Credit Card Captain gear is here! Perfect for the boater in your life who provides all the entertainment. Shop now and get 15% off your first order! #BoatingHumor #BoatLife #SailingFail
• •Just when you think you've seen it all... 🤦 A0#CreditCardCaptain #BoatRampFails #FYP #Boating #oops
• •The Official Home of Boating's Most Entertaining Fails. Welcome, Captains!