Brand Tone

Personable, creative, heartfelt, friendly, approachable, warm, encouraging

Brand Values

• •Creativity and Self-Expression
• •Passion and Personal Touch
• •Quality and Craftsmanship
• •Community
• •Partnership and Support for Small Businesses

Best Practices

• •Lead with Passion: Always infuse the copy with a sense of genuine love for the craft. Use emotive and descriptive words that convey the care and creativity behind each product.
• •Maintain the Personal Connection: Continue to share Gaby's story and behind-the-scenes content. Address the audience directly using "you" and "your" to create a one-on-one conversational feel.
• •Focus on the "Why" Not Just the "What": Instead of just describing a product's features, focus on the feeling or outcome it provides. It's not just a sticker; it's a "spark of joy." It's not just tape; it's a tool for "storytelling."
• •Use Thematic Language: Continue to build on the evocative collection names ("French Romance," "Magic") in your copy to create a cohesive and immersive brand world.
• •Encourage and Inspire: Frame the copy as an invitation to create. Use encouraging language that empowers customers on their own creative journeys, reinforcing the brand's value of self-expression.

Social Perception

Positive, seen as a source of beautiful, high-quality, and unique stationery; supports a genuine and passionate small business owner; aspirational yet accessible.

Copy Examples

• •Let your pages blossom with our new 'Secret Garden' PET tape. Each design is a little piece of magic, lovingly crafted to inspire your next creative story. Tell us, what stories will you tell? #creawithgaby #JournalingCommunity #CreativeJournaling
• •Welcome the quiet moments of the season. Our new 'Homebody' collection is here to help you capture the cozy joys of staying in. Find beauty in the everyday.
• •A little note from me to you. ❤️ I've been pouring my heart into a new collection of digital stickers, and I can't wait for you to see them. As a thank you for being on this journey with me, here’s a little sneak peek and a special discount, just for our subscribers.
• •Tired of the blank page? Spark your creativity with our curated journaling supplies. From delicate washi tapes to inspiring sticker sets, we have everything you need to make your journal a work of art. Join our creative family! #ArtJournaling #StationeryAddict
• •Each sticker in our 'Little Delights' set is a tiny treasure, designed to bring a smile to your face and a touch of whimsy to your pages. Peel, stick, and let your imagination wander. These are more than just stickers; they are sparks of joy for your journal.